When’s the Best Time & Day to Send an Email Blast or Ezine?
October 24th, 2009
That’s the question a client asked me today.
I recommended early Tuesday, Wednesday, or Thursday morning.
Why?
An email sent over the weekend will probably get lost among the others that accumulate over the weekend. Your potential reader is busy getting a jump-start on their week and might simply delete all non-critical emails to simplify their work.
Those sent on Monday might be ignored as the potential reader is focused on getting things done, especially if some tasks were from Friday’s list.
Friday people are eager to finish all they can as early as they can in advance of the coming weekend.
That leaves Tuesday, Wednesday, and Thursday.
Why morning? Send it early enough and your potential reader will see it first thing.
Want to increase the probability that people open your emails or ezine?
- Write an engaging title.
- Offer edutaining, valuable information in every email. Edutaining? That’s a combination of educational and entertaining.
- Refrain from including pure directly promotional or sales-oriented content in everything you send. That’s a sure-fire way to get people to unsubscribe.
- Keep the emails short and to the point.
If it’s a long post, consider including a very sizzly introduction in the email with an invitation to read more with a link to your blog or website.
That’s a great way to get readers to take action. And once they’re on your website or blog, they’re more likely to click around.
Wherever you send them, make the destination interesting. Include graphics, audio and video.
Here’s an extra tip: Be sure to go to Facebook, Twitter, LinkedIn and other social networking sites where you’re active and post comment with a link to the valuable information you’re sharing.
Happy emailing. And if you’ve got actual stats to either support what I’m recommending or suggests a different course of action, please comment so we can all learn from your expertise.
Thanks.
Entry Filed under: Email marketing
1 Comment Add your own
1. Jim Sutton | October 26th, 2009 at 9:35 am
Bonnie,
I like this point: “Offer edutaining, valuable information in every email. Edutaining? That’s a combination of educational and entertaining. ” So many I read are dull…. A spark of humor is like salt. “A joke is a very serious thing.” -Winston Churchill
Also, agree to keep it short with links to the longer article.
Another idea is be balanced. “Every story has three sides. Yours, mine and the facts.”- Foster M. Russell Be sure to acknowledge other points of view.
Jim
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