Earlier today I published my bi-weekly ezine, Creating Connections.  And in it I wrote a new article about a technique I use with my private clients to help them get a better perspective on their business and making sure they are communicating effectively with their target audience.I had a lot of positive feedback from it and decided to publish it here on my blog as well. I hope you enjoy it & I’d love your feedback below.  Here it is: 

It’s one of the most frequent discussions I have with my private clients. They want to know how in the world they are going to take what they see as their diverse interests and effectively communicate their messages in a non-confusing way. And they worry if they might have to let what they see as an important but potentially unrelated part of themselves go in the process.

Here’s the secret: you’re probably not as “all over the board” as you may think. While it’s true some of your interests may not go together as part of your business offerings, you just might be pleasantly surprised at how wide a net you can spread within your area of expertise.

Here’s the way I explain it to my clients: If there could possibly be a print magazine that that would publish articles about every aspect of what you do and your interests, then you’re not THAT all over the place. It means what you do speaks volumes to a particular audience. And that’s GREAT news for you!

Let’s take a solid example. My client, Janet Gomez of Nutri-Jyoti, is a health and nutrition specialist and vegetarian cookbook author. She’s also into Ayurveda, yoga & Reiki. But she’s not just dabbling in each of them – she holds certifications in each one. Janet knows her stuff. And she was recently concerned about how she might be able to include each one without seeming disjointed.

So now let’s apply the Magazine Test… is there potentially a magazine with a readership that prints stories about:

Vegetarian eatingAyurveda (a way of looking at your overall health & diet)
Reiki (an energetic healing process)
Yoga (exercise)