What’s Your Web 2.0 Refrigerator Magnet? What’s It Say?

December 21st, 2009

My buddy Jim is a member of the First Collaborative Credibility Cluster, the very same CCC I’m in, the very same one that’s one of many brainchildren of Russell Cox,  who’s… you guest it, another member of CCC#1!

Jim wrote a post at Community and Business on the CCC’s shared community website. Jim’s got a great sense of humor and he loves puns. In this post he’s asked, “What is the Web 2.0 Refrigerator Magnet?”

Great question, Jim. And I’ve got an answer for you…

Ah, Jim, there will always be a place in the world for ‘old fashion’ marketing! The answer to becoming known as an expert in your field or an authority in your niche is not an either/or, yes/no answer. It’s “Yes, and…” You want what I call a “HI-5 Marketing Message.” Imagine you could ‘Hi-5″ all your ideal prospects and clients in all your communications with them. Imagine you could deliver a message that’s Heart-Inspired, Integrated, interactive, Internet and Information-based.

How does HI-5 messaging relate to Web 2.0? For Jim’s post, the key word in the explanation of what a HI-5 message is Integrated. An integrated message platform weaves together traditional media channels with ‘old’ Web 1.0 tools, techniquest, technologies, and winning strategies with the new Web 2.0 and the coming Web 3.0 ones.

I want to get back to answering the question Jim asked in his post: “What is the Web 2.0 equivilant of the refergerator magnet?”

Hey, I think this is a great question to ask the LinkedIn community. We’ll get great ideas. And we’ll be building the web of links we’re weaving in Web 2.0.

By the way, in the spirit of taking a HI-5 message to the next level, I’d trade my refrigerator magnet in for:

• a bumper sticker with a URL that’s easy to read from the car behind
• a series of Tweets and re-tweets
• a conversation in Facebook or in your vibrant online community
• a continued asynchronous dialog among members of our CCC and anyone else who wants to participate
• a banner ad on your site and those of your strategic alliance partners and raving fans
• a real time conversation…
  • on the phone, of course, as we live thousands of miles apart.
  • We’ll record our conversation so we can turn it into
    • a podcast which we’ll submit to podcast directories so anyone can find it and listen to at their convenience.
    • an audio on each of our websites and our community groupsites.
    • We’ll also transcribe the audio track and turn it into an article, a blog post, an e-book or e-course.
• a YouTube video of two or more someones who looks like a present day average Joe or Jane. In fact, they’re wearing T-shirts with the refrig magnet’s message on the front and back, with logos, of course.
  • First this person goes to their mailbox to get and open the envelope with a refrigerator magnet inside, then
  • Then he walks to their refrig where they place the magnet.
  • Then she walks to their computer and looks at the banner ad, the blog post, and clicks on the audio play button to listen to the conversation.
  • Then they walk to their car, T-shirts clearly visible and read-able, they get into the car,  and as the car drives away with them waving, the camera zooms in to focus on the bumper sticker.
  • What’s the bumper sticker say? You guessed it. The same message that’s on the magnet!

So, all of the above are my suggestions for the Web 2.0 equivalent of refrigerator magnets.

What are your ideas?

And what about your suggestions for what would appear on those magnets, bumper stickers, T-shirts, titles, and such?

Here are a few of mine:

“Want to make more money? HI-5 your audience.” www.MarketingToYOURworld.com

“Want to grow your business? Trade your refrigerator magnet in for a bumper sticker.” www.MarketingToYOURworld.com

What’s your HI-5 marketing message? Share it here and you’re building your audience. in Web 2.0. In fact, you’ve made your Web 2.0 refrigerator magnet. Now pass it on wherever you’re communicating with YOUR ideal clients and prospects.

“Whether you’re doing business around the corner or around the globe, take YOUR message to YOUR World!” www.MarketingToYOURworld.com

Tags: Develop Your Audience, Hi 5 Marketing message, Information Marketing, Internet Marketing, Web 2.0

Entry Filed under: Become known as an expert, Hi 5 Marketing message, Information Marketing, Internet Marketing, Online communities, Small Business Success, Social Media Marketing, Social networking, Web 2.0