Posts with the tag 'Marketing Resistance Syndrome'
Do you want to make more money doing what you’re already doing? Do you want to serve more people doing what you love?
Do you want to love the life you’re living?
One way to achieve all this and more is to be known as an authority in your niche. Here’s the direction I recommend you go to be well seen and well heard so you can be well known and well paid.
You need to be a VIP with VIP ~ a Very Important Professional with Valuable Intellectual Property, AKA Valuable Information Products.
“Why this path?” you may be wondering.
Because once your expertise is out of your head and in physical and digital form, you can contribute it to the world. That way it can generate leads and income.
Content may be king. The question is what content? Before we can create content that others will find valuable, we need to know who those others are who we want to attract and serve.
We may need to create and share clear, concise, and compelling messages and to know where to put them so they can be easily found by those looking for us. Before we can we write messages that leave a trail of breadcrumbs that lead to our door, we need to know who we want to talk to, who we want to attract, who we want to serve.
So start by building a strong foundation. Here are a few questions I suggest you answer.
Who are our ideal clients? Think of 3 categories:
- ones we love to work with (our passion) and who love to work with us (their passion)
- ones we’re expert at helping (our expertise)
- ones with whom we make the most money (income)
What problem(s) do they have that you solve for them or help them solve?
How do you do that?
What results do they get when they work with us and how do they benefit from those results?
What makes us, what we do and how we do it unique so people would be crazy to work with anyone else?
In the coming weeks I’ll be blogging more about what you can do to be a VIP with VIP. I’ll be offering tips, tools, techniques, and strategies you can use. I’ll be creating Success Activities you can do quickly and easily. And I’ll be offering programs to help you get unstuck, overcome Marketing Resistance Syndrome, and take the next steps that help you take yourself, your business, and your life where you want to go.
And remember, if it’s got to get done, let me help you make it fun!
Fun is a prerequisite to excellence.
Play is the behavior of enlightenment.
P.S. If you want to be known as an authority in your niche, join Mari-Lynn Harris and myself every Wednesday 2-3 pm est on BlitzTime. It’s the coolest place to meet like-minded people. We gather on the phone to network, build relationships, and learn how to do what it takes to become well seen and well heard so you can be well paid. Click on this link. You’ll land on our event’s page. You’re in the place to register for one or more calls for ”How to Be an Authority in YOUR Niche.” Your first 2 calls are free! Try it. You’ll like it!
Tags: Become an Expert, BlitzTime, Develop Your Audience, Effective Communicating, Independent Service Professionals, Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level, VIP with VIP
April 28th, 2010
Hello all you ISPs (Independent Service Professionals) ~ I’m curious… what’s keeping you up at night? What’s got you stuck? What do you wish you knew or knew how to do? If you could wave a magic wand, if you knew you would succeed, what would you do next?
I have a hunch… if you’re like me and other ISPs I know… we know where we’d like to be, like to go, and we even know our next few steps… and yet sometimes because we can’t see clearly through the fog or the bend in the road beyond those next known steps and we can’t guarantee they’re the right steps or we’ll do them right enough, we freeze and spin our wheels. Does this sound familiar?
I’ve decided I can only see so far down the road ~ like how far headlights illuminate at night isn’t the whole road yet I drive on. Just like I drive with faith that the road continues and the next part will be lite up when I need it, the next steps will be revealed when I need to know.
Like that scene in Indiana Jones when the big ball is rolling after Indiana, he’s standing at the edge of a cliff, he’s told to step out and he does… the chasm was an illusion. He stood on solid ground and kept walking.
What if it’s that easy?
Tags: Become an Expert, Independent Service Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level
April 23rd, 2010
I just got back from a two-day seminar on Internet Marketing. Armand Morin was amazing. He talked non-stop, except for breaks, of course, for both days.
Needless to say, I learned a great deal. Some you’ll be hearing about in future blogs and articles. I also met dynamic, exciting people.
The single most important benefit to me: I’ve shattered another myth in my Marketing Resistance Syndrome, one of the biggest obstacles to my success. Maybe you can relate, and more important, hopefully you, too, can banish this “Success Thief” from your mind forever!
I LOVE what I do. I talk about it, read about it, listen, watch, think about it. My ‘IT’ is helping consultants turn their expertise into gold by becoming known as a VIP with VIP ~ a Very Important Person with Valuable Intellectual Property. If you’re a consultant, you want the perks that go along with being known as an expert in your field, don’t you?
What’s your “IT”? As you read the rest of this post, imagine you’re holding your “IT” and the people you LOVE to serve in the center of your heart. That’s where they are already, isn’t it?
Back to my story… Here I am, sitting in a room filled with “Internet Marketers.” I wish there were a way to spell that in four letters because that’s how I used to think of them — emails, newsletters, links, opt-in pages, downloads ~ information overload. And what are they promoting and selling? Information products, often not even their own. Why? To make the thousands of dollars a day they advertise you, too, can make, or the pounds of weight you can lose, if you buy whatever they’re selling. Sound familiar? Yuck!
Well, after a slow start, I found myself typing away as fast as I could. Why?
Armand said something so important. He only said it once, and I could have missed it if I weren’t listening VERY closely.
His examples for how to use this technique and that to promote and sell products were always his or someone else’s product that would help the Internet marketer succeed.
Before I quote Armand, I want to tell you something I learned at T. Harv Eker’s Train-the-Trainer as well as from many others who coach and teach about creating, promoting, and selling information products.
We MUST package our expertise into Valuable Intellectual Property, also known as Valuable Information Products. Sure, there are many benefits to us.
We’ll get to those in a moment.
More important, let’s take a look at how our clients and prospective clients benefit when we turn our knowledge, experience, and wisdom into something tangible, something they can hold in their hand or download, something they can take home with them, or discover sitting comfortably in their favorite chair.
People are hungry for information. Not just any information. Specific information on something they’re passionate about, curious about, maybe they just need to know. It doesn’t matter if it’s related to their work or personal life, their hobby or a community project. They’re searching and more and more, they’re searching online. How do you think Google stays #1 on the Internet?
And some of them are searching for what you know! They have a problem they want to solve, a pain they want to avoid or eliminate, a pleasure they’re seeking, or maybe it’s a question they want answered. And they’re actively looking for “IT”!
You can make their day! You said you were PASSIONATE about “IT”, didn’t you? You want to share your passion with others, don’t you?
Guess what?
You owe it to these people to share your expertise with them! From their perspective, you’re being selfish if you don’t. Did you ever consider that? And once they find you, they want to stay connected, to learn more, to be encouraged, to be shown how step by step. They need you!
So write it, say it, demonstrate it, and while you’re at it, record it. Turn it into a blog post or article, an audio or video podcast, post it to YouTube, Tweet it, share it with your Facebook friends and fans. It doesn’t matter if it’s a book, a song, a product, a program or a service.. It could be physical or digital. There are advantages to both, so why not do both. You can give it away for free or sell it. The important thing is share it!
Share it with the world so those who are looking for you can quickly and easily find you and benefit from your expertise, your perspective, your wisdom and knowledge. There’s only one you. You’re the only you that ever was, is, and will be! YOU have the perfect message, the perfect story, the perfect answer for someone, for the many someones who are looking for YOU right now! Start spreading the word to the world so those who want to be in YOUR world can find, and get to know, like, and trust you.
People do business with those they know, like, and trust. That’s how you benefit! According to Milgram’s law, the marketplace will blindly believe the words of an expert. So you must be perceived as an expert. To be perceived as an expert, you must be more visible to more people who then have the opportunity to realize you are credible and valuable. That’s how you become more profitable and get all the other perks of being known as an expert in your field. How cool is that!
Back to Armand and that one thing he said that changed my world, and I hope changes yours.
“What’s better than using all the techniques Armand covered, and all the ones he didn’t cover, to promote, distribute, and yes, even sell other people’s products, programs, and services? Create, promote, distribute, and yes, even sell your own!”
Thank you, Armand!
Does that make you an Internet Marketer? Or are you still you, being passionate about what you do, using the Internet to help you become more visible, credible, and valuable to those who want to find you because you are passionate about what you do? Here’s the bottom line…
Whether you’re doing business around the corner or around the world, you owe it to the people who need you and are searching for you to take your message to YOUR World. It’s time for you to become a VIP with VIP!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Consultants, Marketing Resistance Syndrome, Professionals, VIP with VIP
December 7th, 2009
Professionals I know are passionate about sharing our gifts, strengths, and talents ~ our knowledge, wisdom, and expertise ~ with those who have a problem they are looking to solve. You, too, right?
Here’s the thing… if you aren’t sharing your message with YOUR World, with the world, these people who need your help can’t find you. That’s why Suzanne and I are both passionate about helping you Shatter YOUR Marketing Resistance.
Suzanne does such a good job of expressing my thoughts that when I received the following article in her e-newsletter, I asked her permission to reprint it here for you.
It’s a Gift, Not a Job!
By Suzanne Evans, Helping Professional Expert
As a solo professional building your practice and reaching the right people, discovering your gift and embracing is not something you do. It is not your profession or your title. It is your gift.
When you leverage your unique gift and embrace your inner helping guru you will move past any fears about marketing in ways that feel uncomfortable for you, and into authentic marketing that naturally attracts your ideal clients and builds your business.
One of the concepts I teach is that marketing is a moral obligation. When I tell people this they kind of scratch their heads and say, “Marketing is a moral obligation?”
It really is if you get clear about two things – what your gift is and who needs you most. If you don’t market to that group of people and share what you have available, your gift, how you can help them? If you don’t share your gift that will benefit your ideal clients, help them solve problems, grow, and be successful, you are really not fulfilling your moral obligation.
We’re all given a gift for a reason and it is about what you do with that gift, or embracing that inner helping guru that is essential.
And making a good living at sharing your gift is also a moral obligation, because it allows you to pay your bills and have a lifestyle that empowers you to continue teaching and benefiting more and more people. Remember that concept the next time you’re feeling unsure about stating your rates, raising your rates, or setting your payment policies.
I would very seriously doubt that there are many people in the coaching world that don’t already know what that is for them – what that special gift or talent is. To embrace it is to agree to put it at the forefront of your message and share it with others so that you can really make a difference.
HOMEWORK
TRY THIS OVER THE NEXT WEEK!
Think about how your gift has changed the lives of those you share it with. I’m sure you have clients who tell you everyday how much you’ve helped them. Take time this week to reassess this value you’re sharing and consider, is now the time to think about changing your rates?
Take action on your homework – it will help! Let me know how you did! Email me suzanne@helpmorepeople.com.
In success,
Tags: Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome
August 10th, 2009
So, you know in your heart of hearts that a large part of Marketing Resistance Syndrome can be linked back to negativity: negative beliefs, negative self-talk, negative behaviors. I know when I first discover negativity around anything I tend to get down on myself ~ making myself feel even worse.
Here’s something written by Brian Johnson in his Philosophers Notes that is turning my thinking/feeling around. I hope it helps you, too.
Big Idea – Vernon Howard : Detecting Negativity Is Positive
“Encourage yourself by remembering that any detection of negativity within you is a positive act, not a negative one. Awareness of your weakness and confusion makes you strong because conscious awareness is the bright light that destroys the darkness of negativity. Honest self-observation dissolves pains and pressures that formerly did their dreadful work in the darkness of unawareness. This is so important that I urge you to memorize and reflect upon the following summary: Detection of inner negativity is not a negative act, but a courageously positive act that makes you a new person.” ~ Vernon Howard from The Power of Your Supermind
Powerful.
Vernon reminds us that the (often not so) simple act of observing our own negativity is a POSITIVE event.
Why? Because most of the time we’re TOTALLY unaware of when we’re off! We can’t change something within ourselves we aren’t aware of, eh? Having the ability to more and more consistently SEE the negative aspects of ourselves is like turning on a flashlight in a dark room. We need the light of awareness to do the clean-up.
So let’s remember: “Detection of inner negativity is not a negative act, but a courageously positive act that makes you a new person.”
Bonnie’s closing comment: if you like what Brian said, you might want to subscribe to his PhilosophersNotes. –> Like CliffsNotes. Only shorter. And cooler. (And a *lot* more inspiring. 
) You’re busy. Books are heavy. Get PhilosophersNotes.
You can get the little notes for free – they’re great. If you want you can subscribe to getting the more indepth mp3 and pdf of each author and book he covers. For now, I’ve only been getting the emails. Someday, when I’ve automated everything, gotten my teleclasses going, and created the Valuable Information Products on my plate I probably will subscribe to the whole package… certainly before the price goes up again…
In the mean time, may you enjoy your creative journey to Shatter Your Marketing Resistance.
By the way, be on the lookout for announcements that it’s time to register for the teleclass! My goal: by the end of August… Yahoo!
Tags: Information Products, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, VIP with VIP
August 3rd, 2009
This post is my comment to what Hans van ‘t Riet posted on the LinkedIn Group, “Inbound Marketing for Marketing Professionals.”
The title of his post is The TRUTH about Online Marketing! The Comfortable Illusion vs. the Uncomfortable Truth. Here’s what Hans wrote:
The Comfortable Illusion —– The Uncomfortable Truth
Remarkable advertising sells —– Only remarkable products are bought
You can target consumers —– Consumers might target you
Claim & seduce the market —– Honesty invites good customers
Marketing is about control —– You never have control
Your time, place, message —– The consumers time, place, content
Push hard enough and it works —– You need to work very hard to get pull
He also asked a few questions and made a great suggestion:
What are your take aways when you read this? Do you have other examples which underline this further? Please let me know here or even better, let me invite you to join this and other interesting discussions/news like this in our Strategy, Marketing & Innovation Forum by clicking below link: http://www.linkedin.com/groupRegistration?gid=1899487
Of course, I had to agree with Hans. I started what I thought would be a short comment. Half an hour later I was still writing. So I said to my VIP with VIP self, “Bonnie, this is good stuff. All professionals who want to be well seen, well heard, and well paid need to read this. Go add it to your blog right now. And then really polish it and submit it to a few article banks, like selfhelp.com, ezinearticles.com, and biznik.com. You’re an Information Marketing and Business Development Specialist. Model what you teach.”
So here’s my comment to Hans’ post:
Hans, thanks for being so honest. I know there are people making lots of $$$ online, many of them selling their products promising we can do the same ~ promising us instant success, no less! If only we’d buy and follow their proven method. I wish it were that quick and easy. As The Web Woman says, “Success on the Internet isn’t instant pudding.”
Because we all want a quick and easy path to success, we are vulnerable to thinking this guru or that product is the answer. We buy, maybe we read and/or listen. Then we find ourselves back where we started ~ suffering from Marketing Resistance Syndrome. If you’re feeling confused, overwhelmed and intimidated by what to do next and how to ‘do it all,’ welcome to MY World.
Maybe you’re uncomfortable promoting yourself and your product, maybe you don’t think you know how to language your message so ‘they’ get it, maybe you want to turn your knowledge, wisdom and experience into information products and don’t know where to start, maybe it’s how to package and price what you’re offering so your prospects KNOW you’re the right person for them.
The good news is these are obstacles we all face at one time or another. The difference between those who succeed and those who flounder? Those who persist and make continuous progress turning their dreams into reality are willing to overcome any obstacle that appears in their way whether it’s real or imagined. How? their dream, their passion, their purpose, their vision for a better future for themselves and their clients/customers is so BIG they are willing to do whatever it takes to get the job done.
THIS IS HUGE! The attitude of “I CAN & I WILL!” assumes there is a solution ~ probably more than one, or two, or three. The challenge then is to find and implement one.
This is a much smoother path to success than what happens when we wonder, “Can I? Is there a way?” Why? because implied in those questions is the possible no. Then you have to convince yourself there is.
Having worked with thousands of professionals and spoken to thousands more, I’m convinced there are a first things we each need to do before we start another new marketing project:
* Shatter YOUR Marketing Resistance.
Start with believing YOU CAN!!! YOU WILL!!!
* Look at what you’re already doing and give yourself credit for those things. Then ask yourself, others you trust, and maybe even an expert or two, what you could do to make it better. I’ll share A simple example: what’s your email address? If you nave a domain, yet your address ends in aol, yahoo, gmail or the like, you’re hurting your professional presentation. Contact the company where you registered your domain name and have them set you up an email box that looks like this: YourName@YourDomain.com. That’s so easy.
A bit more challenging to set up a way for you to receive emails sent there. For example, I use Outlook so I had to set up Outlook to check my email box, bonnie@marketingtoyourworld.com. Notice I said only a bit more challenging. Either the customer support person at the domain registration company, or your web master, or a friend will help you do this. All you have to do is ask. For someone who’s done this before, it’s a very quick and easy task.
Then next time you get your business cards printed, change your email address. Go change it on your website, blog, all social networking profiles immediately.
You may think it’s only a small thing. And in one sense it is. Yet every little thing you do to build a solid, well-crafted and integrated brand is one more brick in your solid foundation. It’s one more thing you can feel good about doing. And taking action is one of the best ways to Shatter YOUR Marketing Resistance!
* Learn more about the “new-to-you” marketing tools and techniques.
While there are lots of them, there are only four, yes 4 ways to share and receive information… Yes, you read that right. Here they are: text, graphics, audio and video. Everything, yes everything you hear about uses one or more of these four to communicate: blogs, webinars, websites, articles, podcasts, ezines, e-radio… all new words used to describe unique ways of producing, packaging, and delivering information. I
* Develop a strategic plan to achieve your desired business outcomes.
It’s not instant pudding AND it’s not ‘one size fits all.’ If you know you don’t have the expertise to evaluate your current marketing / media mix, STOP! Before you choose the next thing you start, before you dive into the deep end ~ again ~ waste precious time, money, and energy, and worse ~ feel even more disappointed, frustrated and overwhelmed than before, spend the time and, if necessary the money, to evaluate what you’re already doing, how to optimize these, and what is the smartest, best, most powerful thing or things that are best for YOU to learn, do and master next.
A few things done well ~ woven into a Hi-5 Marketing Strategy ~ one that’s Heart-Inspired, Interactive, Integrated, Internet and Information-based ~ will produce far better results than many things done poorly, haphazardly, without focus of purpose.
And remember, marketing alone isn’t enough to produce the success of your dreams. While you are developing the strategic plan and taking daily actions to do what needs to be done, take the time to look at how you run your business. You want to have a solid business infrastructure with tested and proven processes for things like practice management and customer care so you can easily take exceptional care of new clients while treating your existing ones like gold. And remember, to look at your systems and procedures for managing basic business functions like finances, administration, human resources,legal and such.
In addition, it’s time to turn your expertise from words you repeate day in and day out into information products. Your clients and prospects would LOVE to take you home, learn from you at their convenience, and share with others how you’re helping them. It’s time to become known as an expert in your field.
The best way?
* Become a VIP with VIP ~ A Very Important Professional with Valuable Information Products.
You’ll be amazed and delighted at how easy this is to do and what it takes to market these products… when you develop a plan that’s right for YOU, your style, your budget, your current skill level, your available time and energy.
What I’m saying makes sense, doesn’t it? If you know in your heart you need to stop and build a solid foundation before adding anything new to your marketing, STOP! Take a deep breath, let it out slowly. Do that again… maybe a few times. Know there is hope. You have what it takes. KNOW THAT!
If you know that’s what’s next for you and know you can’t do it alone, find a coach, a specialist, a strategist who can help you evaluate, plan, and then execute a well-crafted marketing strategy. Everything you do from there will turn out far better, and produce far better results. The time, money and energy you invest in the big picture will more than pay for itself in the results you get. I promise!
And if you’re ready to Shatter YOUR Marketing Resistance, sign up now for my upcoming teleclass series. I guarantee you’ll be transformed from the reluctant marketer to VIP with VIP! You can do it! Yes, you can!
Tags: Branding, Hi 5 Marketing message, Information Marketing, Information Products, Marketing for Professionals, Marketing Resistance Syndrome
June 24th, 2009
Are you feeling disappointing, frustrating, and confusing
more often than you’d like in those relationships most
important in your professional and personal life?
Are you tired of repeating patterns that end up causing you
pain, breaking your heart, leaving you alone to lick your
wounds, to pick up the pieces, and rebuild your life?
Do you want to make sense of what you’re going through?.
Are you wondering “Why is this happening to me again?”.
If you’re ready to make changes in yourself, if you’re
think, feel, say, and do things differently in the future
so you spend more time in relationship living in joy and
love, then join Dr. Lynn Lawrence and me as we explore old
and new paradigm of relationships.
I’m going to be a guest on Lynn’s e-radio show, Ask Dr.
Lynn, tonight, Tues. June 2nd @ 9-10 PM Eastern.
We are all in relationships of various kinds. Many of us
are in or want to be in an intimate primary one. It’s time
to make them all the best they can be!
Listen in on http://askdrlynnnow.com/livecall.
You can also add to the conversation with comments from
your life experience or ask a personal question regarding
your relationship by calling by dialing: 724-444-7444 then
entering Caller ID 29240#.
If you can’t be on the call and would like to hear the recording,
please send me an email ~ bonnie@MarketingToYOURworld.com ~
and tell me so I can get you a copy.
And if you live in Brevard County and want to see me in
person doing an interactive presentation on how to overcome
Marketing Resistance Syndrome so you can competently and
confidently take your message to YOUR world, I’ll be at the
Community Credit Union in Rockledge this Thursday, June 4,
8-9 am at their free networking breakfast. Reservations are
required, so contact Julie Clover at 690-2328.
Looking forward to co-creating dynamic conversations that
benefit us all.
To your ever-expanding Joy and Success in all you want to
be, do, and have.
Tags: Information Marketing, Internet Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Web 2.0, word of mouth marketing
June 1st, 2009
I love following relevant discussions on my favorite social networking and group collaboration sites.
I know it’s easy on LinkedIn and sites built with Ning and CollectiveX. With discussions on these sites, I see all comments regarding one discussion below the initial post. It doesn’t matter how long it’s been since my last visit. It’s all in one place. I don’t have to go anywhere else to follow what’s been said or to post my own comment.
So far from what I’ve been able to figure out, the discussion threads on these Facebook and Twitter are spread out on different people’s profiles/sites. Things don’t seem to be archived for a long time either.
Is there any way ~ especially an easy one ~ to follow the threads of a discussion on Facebook and Twitter? I’m hoping I just need a few tips here and there to do this, right?
Thanks in advance to any of you who can help me (and I’m guessing many others) follow and participate in the great conversations happening out here in cyberspace.
P.S. Learning things like this one step at a time is one winning strategy for overcoming Marketing Resistance Syndrome. It helps so much to have specific know-how to take the fear out of jumping into the deep end. Having someone teach us how to swim or throw us a life preserver ~ either way we all win!
Tags: Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Social networking, Strategies for Success, Web 2.0
May 25th, 2009
Isn’t that what promoting yourself and your business is all about!
Yet how many of us are afraid to stand out and get noticed? I’m pretty outrageous and still, sometimes I am.
For example, a few weeks ago I attended an annual in-person networking event. Last year I accepted a dare and modeled an outfit someone had on display… So this year I needed to do something special. I had a reputation to maintain, didn’t I?
Earlier this year, I attended T. Harv Eker’s Train-the-Trainer 1 event. I guess I reminded someone of the Energizer Bunny ~ they gave me the nickname “The Energizer Bonnie!”
The name followed me home… I was told it’s a ’sticky’ brand a la the criteria laid out in the great book, Made to Stick.
I had recently bought a pink warm-up suit, a matching pink t-shirt, and a pair of pink bunny ears (It’s time for the Easter Bunny.)
So I dressed up as “The Energizer Bonnie!”
Did I stand out? YES!
Did everyone notice me?YES!!
Does everyone remember me? YES!!!
Yet I haven’t worn my Energizer Bonnie costum since.
Why not?
Good question… and I have a few good answers…
I live in Floria so it’s already too warm for the warm-up suit…
I’m an extrovert by nature. I’m short, cute, energetic, and enthusiastic. So I’m visible and vocal at events regardless of what I wear.
And, yes. I feel a bit self-conscious every time there’s another live event where I could wear my bunny ears. I do want to stand out… I do want to get noticed…
I am in marketing, and I want to model for others what it takes to get more business.
Yet I’m not sure I have to ‘dress the part.’ I even wonder if the image isn’t a bit over the top and hurts my credibility. I’m not sure I agree with the adage, “Any publicity is good publicity.”
So I’m reaching out into cyberspace to ask you what you think. Do I go out dressed as The Energizer Bonnie, all in pink with ears and a tail? Do I take a picture and put it on my website? Or do I let my presence speak for me?
Am I suffering from Marketing Resistance Syndrome? Am I letting my fears and doubts keep me from creating a strong and memorable brand?
Or is dressing up, dressing professionally more important to my image?
What do you think?
And what do you do to stand out, get noticed and get more business? I’d love to hear your stories… see your pictures… get your opinion… so write a comment and let us in on your trade secret!
Tags: Branding, Marketing Resistance Syndrome
April 1st, 2009
Bottom line ~ If you want people to know, like, and trust you, your marketing message needs to come from YOUR heart!
Tags: Marketing for Professionals, Marketing Resistance Syndrome
Continue Reading March 30th, 2009
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