Posts with the tag 'Marketing for Professionals'
“Do you read much?”
That’s the question Diane Eble asked in her blog post today. I had to share this post. Why? Because one of the ways to drive traffic to your website is to have your name and website appear on high traffic sites. In her post, Diane goes on to explain how reviewing books in your field increases your visibility to people who might be your ideal prospects and on search engines.
Here’s the rest of Diane’s post including instructions for how to do what she suggests. Thanks, Diane!
As an author or aspiring author, I assume you do.
Here’s a way to use your reading to get traffic back to your own website.
First, a pop-quiz question: What’s a site that gets a LOT of traffic? Like, thousands if not millions a day….
If you guessed amazon.com, you’re right!
So, when you post a review of a book that’s related to your area of expertise, you get to create a link back to your site.
Because the link comes from a credible, highly-trafficked site, you will rise in the search engines.
Here’s how:
Create an account at Amazon. If you’re already a member at Amazon then you’ve probably already bought something from them and that’s even better. You’re an established member of and you’ve already completed your first step. Amazon won’t allow you to make comments unless you’ve purchased something there. (May I suggest a great book that made it to #3 on amazon recently–a book that will, if you implement it, change every area of your life in amazing ways? It’s here—and yes, I did write a review!)
Create your profile. Talk about yourself, using relevant keywords. And of course, put a link to your site.
Review products. The next thing you need to do is to give product reviews of items for sale on Amazon. If there are books you’ve read, then go the section where they ask you for your review of the product and give one. Each time you give your review of a product make certain you leave your name and in your signature should be a link back to your website.
Do you know how many people visit Amazon on a daily basis? More than visit your site, that’s for sure. Each time someone sees your review, they will see your name and the link back to your website. This is a simple, free and easy way to put your name out there and get more traffic back to your website.
Use this powerful method and let me know your results with it. It’s one of the more fun ways I use in the “Multiple Presences on the Web” strategy. (I once decided my dream job would be to get paid well to read. This is at least mildly related to that.)
Diane Eble is “Your Book Publishing Coach.” Her blog is worth following if you’re an author or aspire to be.
Tags: Become an Expert, Business development, Independent Service Professionals, Information Marketing, Internet Marketing, Marketing for Professionals
June 8th, 2010
There are many who say that public speaking is a great way for service professionals to build your business or practice. Speaking from experience, I agree. When I did the Rotary circuit here in Brevard and Indian River Counties, Florida, I would average one new client every other talk. The lifetime value of those clients and their referrals were the foundation of my practice.
And I remember those embarrassing moments when I stood on the side while my host introduced me. Back then I knew to prepare something for them to read. Even with a short intro typed in BIG font, more often than not, they’d botch it.
So when I read Lisa Sasevich’s post, I had to share it with you. Take her words of wisdom to heart and each of your talks will get off to a better start. Thank you, Lisa.
How to Ensure a Powerful Intro Before You Speak
There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your host reads to introduce you to the audience before you get up on stage. Now, that second introduction may seem like a minor concern, but it’s not; it plays a huge role in establishing your credibility.
Building credibility—the impression that you are an expert with proven results who can be trusted to deliver—is the vital first goal of your presentation. If you want your audience to listen to you and eventually buy from you, they have to see you as credible.
So here is my secret formula and two important tips for creating a powerful introduction for your host. An introduction that sets you up to gain credibility and helps people feel open to you and quickly start to build the trust that is needed to invest with you.
Proven Formula for Getting a Powerful Intro Before You Speak
When you’re writing your host’s introduction, keep it short: only 30 seconds to one minute long. Hit the high points and include these elements:
A. Have the host tell the audience why they invited you. For example, your introduction might begin: “We know that you or people you know have been affected by the drastic changes in the housing market. We invited our next speaker here today because her program has been proven to work during challenging times.” This is also where they would include any personal testimonial they have to add if they, in fact, have worked with you.
B. Include accolades and a personal touch. Then they should list several of your most impressive achievements: the TV appearances, the books, awards, the years you’ve been at your craft or how many people you’ve helped. Also include something personal that sounds impressive. For instance, you have two children at home and you put your husband through graduate school while launching your business from the basement.
C. Tell the audience what they’re going to get. This is where you include your statements of the transformations that your clients get as a result of working with you. For instance, “Today, Susan’s going to teach you how you can lose 10 pounds in 30 days and cut your insulin dependence in half.” Or, “Judy’s going to show you how you can build a six-figure business working part-time from home.”
Having your host end your introduction with the transformation that the audience will get generates excitement. And then you get up there confident and welcomed because they are excited to hear what you have to say, and you’re excited to share it with them!
Bonus Tip 1: Always Bring a Copy of your Host Introduction with You
You can write a fantastic introduction, but if the busy host misplaces it the day of the event and gets up there and wings it, all your effort was in vain. Always bring an extra copy with you. Make sure it’s in large print, easy to read, and before you go on, ask the emcee if he or she has your introduction. If not, you can just hand it over. (This will seriously separate you from the speaker pack and have hosts take notice.)
Bonus Tip 2: Adjust Your Opening Remarks as Necessary
If the emcee botches your intro (it happens!), think fast, because you need to convey the credibility that was supposed to have been established during your introduction. You could do this by mentioning that your business broke the six or seven-figure mark or that you never thought when you started that you’d have more than 200 people in your mentorship program.
If, on the other hand, your emcee does a stellar job of establishing your credibility, then you have the wonderful opportunity to get up there and emphasize your vulnerability, which, along with continuing to build on your credibility, is the goal of your opening remarks.
This is powerful because when someone whom we expect to be larger than life is instead humble and real, we’re surprised and delighted and we like and trust that person even more. Also, it allows people to relate to you better and realize that if you can do it, they can too. Remember, we buy from people we feel like we know and that we like and trust to deliver. So, even this early on in your presentation, you’re setting the stage for record sales.
Sales-from-the-podium expert Lisa Sasevich has x-ray vision for seeing the sales opportunities that exist in every company, and the creativity to convert them into gold! If you’re looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at www.theinvisibleclose.com.
Tags: Become an Expert, Marketing for Professionals, Take your business to the next level, VIP with VIP
May 27th, 2010
Do you want to make more money doing what you’re already doing? Do you want to serve more people doing what you love?
Do you want to love the life you’re living?
One way to achieve all this and more is to be known as an authority in your niche. Here’s the direction I recommend you go to be well seen and well heard so you can be well known and well paid.
You need to be a VIP with VIP ~ a Very Important Professional with Valuable Intellectual Property, AKA Valuable Information Products.
“Why this path?” you may be wondering.
Because once your expertise is out of your head and in physical and digital form, you can contribute it to the world. That way it can generate leads and income.
Content may be king. The question is what content? Before we can create content that others will find valuable, we need to know who those others are who we want to attract and serve.
We may need to create and share clear, concise, and compelling messages and to know where to put them so they can be easily found by those looking for us. Before we can we write messages that leave a trail of breadcrumbs that lead to our door, we need to know who we want to talk to, who we want to attract, who we want to serve.
So start by building a strong foundation. Here are a few questions I suggest you answer.
Who are our ideal clients? Think of 3 categories:
- ones we love to work with (our passion) and who love to work with us (their passion)
- ones we’re expert at helping (our expertise)
- ones with whom we make the most money (income)
What problem(s) do they have that you solve for them or help them solve?
How do you do that?
What results do they get when they work with us and how do they benefit from those results?
What makes us, what we do and how we do it unique so people would be crazy to work with anyone else?
In the coming weeks I’ll be blogging more about what you can do to be a VIP with VIP. I’ll be offering tips, tools, techniques, and strategies you can use. I’ll be creating Success Activities you can do quickly and easily. And I’ll be offering programs to help you get unstuck, overcome Marketing Resistance Syndrome, and take the next steps that help you take yourself, your business, and your life where you want to go.
And remember, if it’s got to get done, let me help you make it fun!
Fun is a prerequisite to excellence.
Play is the behavior of enlightenment.
P.S. If you want to be known as an authority in your niche, join Mari-Lynn Harris and myself every Wednesday 2-3 pm est on BlitzTime. It’s the coolest place to meet like-minded people. We gather on the phone to network, build relationships, and learn how to do what it takes to become well seen and well heard so you can be well paid. Click on this link. You’ll land on our event’s page. You’re in the place to register for one or more calls for ”How to Be an Authority in YOUR Niche.” Your first 2 calls are free! Try it. You’ll like it!
Tags: Become an Expert, BlitzTime, Develop Your Audience, Effective Communicating, Independent Service Professionals, Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level, VIP with VIP
April 28th, 2010
I’d venture a guess that whether our clients are conscious of it or not, what they really want, what they’re looking for, and what they hope we can provide, or more accurately, facilitate in them is TRANSFORMATION.
So I’d like to ask you, “What leads to transformation: more information or more interaction?”
Because I know you’re a wise coach or consultant, I know you said “Interaction,” right? You want to become known as the expert whose interaction lead to breakthroughs and transformations, don’t you?
Then why are so many coaches doing free teleseminars that only offer more information?
This is a wake-up call. While many of the new things that available to us are positive tools, techniques, and strategies, one approach to how we coaches used to get prospects to know, like, and trust us was through interaction.
Remember those wonderful teleclasses that were a combination of information and interaction?
I know I want to experience someone leading a lively discussion or leading an individual through a breakthrough to transformation before I’m going to pay them big bucks for a course that promises to do that. How about you?
Yet every time I download email I get one or more opportunities to get more information. Sometimes it’s in the form of an e-book, sometimes an audio, sometimes a video. It may be a webinar or a teleseminar (talking heads only these days – no interaction please – it may reduce the quality of the recording, you know.) Sometimes the information is right there in the email.
I don’t know about you. I know more than enough to accomplish everything on my project and my task lists. And anything I don’t know, I can find out by picking up the phone, sending an email or an email blast to my own network, or getting on Google. And I’ll bet the same is true for your prospects and clients, too.
What I do want and need is more interaction.
I want to talk about my ideas and hear about yours. I want to commit to you what I’ll do today or this week and I want you to feel free to do the same. I want support and encouragement when I’m facing a challenge, sorting out what I believe from what I was taught to believe, and especially when a light is dawning within about a pattern of thinking, feeling, and/or behaving that’s limiting my joy, my inner peace, and my success. And I offer you the same.
I want interaction because interaction leads to collaboration.
More important, I want interaction because interaction leads to transformation.
I believe with continued transformation, I create more inner peace, love and joy. I create energy and momentum. I create space for being more creative and innovative.
Truth be told, through interaction, I can admit to a trusted friend or adviser that my quest for more information is in part fueled by my fears and insecurities. In part, it’s fueled by my hopes that in this next offer I’ll find the key that shuts of my negative self-talk and delivers that missing piece so I can quickly, easily, yes, and finally achieve the success I dream of and work toward.
I sure wish more information could do all that for me. Yet I’ve gone down that path enough times to know it’s a delay, a detour, maybe even a dead end. Still I know more information isn’t the key to my success. So during my interaction, I can agree to gently and lovingly set aside my quest for the holy grail and spend the time and energy I’ve freed up to do something that will contribute to my joyfully making progress on my journey toward success.
Now, from my new perspective, the information I already have within or is already at my fingertips may become useful. I can see it in a new light, use it in a new way. If I need something new, I’ve got the juice, the motivation to find, experience, and integrate and apply it.
So, if you’re in information overload and you are looking for relief, do an experiment, take a risk, and delete all your new emails offering you, promising you your missing keys. Take that time to tackle the project or task that’s been standing in your way blocking your progress. Take that time to be still and connect with your Source, or to exercise, or to spend quality time interacting with that someone in your life who is there for you and you for them, that you might move beyond information into transformation. The treasures that await you will delight you.
And who knows, you may serendipitously pick up a gem of information or two along the way. Happy journeying!
P.S. I hope you find this blog post isn’t just another bit of information. I hope it inspires you to interact with someone close to you, or to interact with your prospects and clients instead of ‘just’ offering the more information.
And if you’d like to participate in some juicy interaction, I encourage you to join Christine Laureano and myself on Wednesday, December 23, 2009, at 12 noon Eastern. I’ll be her guest on her Internet radio show, Coach in the Moment. You can listen at www.blogtalkradio.com/Coach-in-the-Moment or on your phone at (347) 215-8095. That’s the same number you’ll dial to talk with Christine and me. I hope you’ll join us.
Guess what we’ll be talking about? You got it. Does Information vs. Interaction Lead to True Transformation?
If you miss the call, come back here. I’ll post a link to the recording in a few days, so ‘ya all come back now.’
To your ever-expanding Joy and Success,
The Energizer Bonnie
Tags: Become an Expert, Develop Your Audience, Marketing for Consultants, Marketing for Professionals
December 21st, 2009
I immediately bought the book and signed up for Tim’s e-course I receive via emails.
Today’s issue #29 was exactly what I needed to read today. By the time I got his email, I had created the draft of a PowerPoint presentation for a project I’m working on for a client, I had a meeting with him while taking my morning walk, I wrote another blog post, read and when appropriate answered about 40 emails, and discovered about 10 new sources of knowledge and expertise I’ll explore after I finish this post.
Yet, even having done all that before noon, I felt pushed and pressured by myself to do more faster. Then I read Tim’s advice. I found what he had to say so helpful I wanted to share it with you… I know I am in good company with others like myself 
Here’s what Tim shared:
Making your life a direct expression of your purpose is the most fulfilling and rewarding choice. It is also something that doesn’t happen overnight. It takes time to make an orderly transition from how you are currently living to a new, purpose-centered life.
This may or may not involve changes in profession or other life circumstances. Remember, a purpose isn’t a job, a job is an expression of a purpose.
Living fully from purpose requires consistently making purpose-based choices. More on that in a later issue.
There are a couple of significant disadvantages to this strategy. The most common problem people face with this approach is fear of the unknown. They imagine that they will be unable to support themselves, that people they love will reject them, or any of a number of other fears. These fears rarely come to pass, but the imagination of them can deter people in their movement towards manifesting their purpose.
The other “problem” is an interesting one. Moving towards your purpose tends to increase the amount of serendipity and synchronicity in your life: people show up to help you and things that you imagine will be difficult become easy. This creates a feeling of “acceleration” which can be both exhilarating and nerve-wracking.
Of course, it’s hard to imagine a better problem to have: the question becomes, how much exhilaration, meaning, passion, and success can you tolerate? It seems like a silly question, but it really isn’t. I often find myself “hitting the brakes” a little bit to keep the rapid progress towards my purpose at a rate I can manage.
Copyright © 2003-2009 Timothy A. Kelley. All rights reserved. “Know Your Purpose” and “Purpose Hunting” are trademarks of Timothy A. Kelley
Back to my thoughts…
I’m wondering if Tim’s perspective was helpful to you. If so, how specifically?
Equally important, how do you manage the pace you operate at because you’re driven by your passion ?
Please share as I know we are in good company and what’s working for you may help me and others, too.
Thanks in advance for your comments!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Professionals, Professionals
December 15th, 2009
I just got an email from ??? Can’t even tell you at the moment. Whatever they said, whatever they offered, I nibbled, I bit, I got hooked.
They did everything right including thanking me for taking action. On the thank you page was a list of related resources. Many looked interesting and valuable and free. So I selected the ones most relevant for me. Here’s what I discovered…
All are by different authors. How do I know? I got emails from the different authors - the double opt-in type. Each therefore had a link for me to click to confirm I wanted what they were offering. I went to a different website for each information product I had selected. All were nice enough websites…
Some were offering additional products for a fee. Some now had me subscribed to a new newsletter.
And I now have access to lots of new informatin I said I wanted in the first place.
On one hand, I’m impressed with this strategy. A very cool approach in theory… All of this was professionally done. No complaints in that regard.
Here’s my growing concern as I get email after email offering more information. Not just the ones I mentioned above… From lots of other people ~ some I know, some I don’t and have no idea how they got my name in the first place (whether the info they’re offering is valuable or not…)
I’m on information overload – not so much the information itself, mind you. I love learning new stuff. The world’s changing so fast, I’m grateful there are so many people out there keeping up with this aspect or that, and are offering to let me in on their secret.
Free or fee, receiving access to all this information isn’t the problem.
It’s the time involved with reading the original email, clicking, entering my info, getting opt-in email, clicking, either waiting for next email or getting immediate access to the resource – which I usually have to save as I’m not in the stop and read mode.
I know I’m not alone. How are you dealing with it on the receiving end? Deleting? Unsubscribing?
Here’s my BIGGER question:
What if you’re a consultant wanting to serve more people and make more money? What’s a consultant to do to stand out in a noisy and crowded marketplace?
Any ideas? I sure would love to hear from you!
Woops, I just left myself wide open to get yet another bunch of new emails offering me yet another bunch of new information products or services promising to solve this problem or that.
What’s a girl to do?
More important, what’s a consultant to do?
Tags: Become an Expert, Email marketing, Information Marketing, Internet Marketing, Marketing for Consultants, Marketing for Professionals
December 14th, 2009
So you want to be well seen, well known, and well paid for doing what you know and love to do, right?
Maybe you call yourself a professional, maybe a consultant, maybe both.
Anyone can declare the same. All you need is some qualifications: experience, credentials, a degree (not necessarily related to what you’re doing now.)
More and more people are doing just that as they are laid off.
That means you’re swimming in a crowded Red Ocean of competition. There are many consequences of playing in this arena. Consultants chase business, winning clients is more difficult, and your piece of the pie is smaller. People want to bargain with you about your fee. You end up customizing what you offer for new clients. You know the drill.
What’s the alternative?
Swim out into a Blue Ocean. In fact, you can create your own Blue Ocean where you become known as an expert in your field. You get treated as a VIP, with all the perks. Business chases experts. People trust experts because they’re known as experts. Experts get to charge more, and people don’t expect a bargain.
Here’s the thing. While anyone can be self-declared professional or consultant, you can’t declare yourself an expert. Well, you can. Without much in your court that validates your declaration, I’m just not sure how credible others will find it.
What does it take to truly be recognized as an expert? Others need to say it’s so. Your clients, peers and experts in your field, the media, people with authority deem you an expert.
How do you win their endorsement? How do you become more visible, credible, valuable and, eventually, you become more profitable?
Have you ever heard of Milgram’s Law? The marketplace will blindly believe the words of an expert. You must be perceived as an expert.
Who’s an expert? Milgram says it’s someone who’s an author. While an author does have instant credibility, I believe today we have other options.
You can become a VIP with VIP ~ a Very Important Person with Valuable Intellectual Property. Turn your expertise into physical, tangible information products. It can be text, audio, video or multi-media. It can be physical or digital. You can offer it for free or a fee. There are many other criteria by which you can describe your Valuable Information Products. The important thing is that they exist. The evidence of your expertise then speaks for itself.
So what’s a consultant to do? Click here to discover 10 Blue Ocean Strategies I propose you implement to transform yourself into an expert in your field.
Here’s the thing. While it takes only a moment to read each strategy, becoming known as an expert isn’t instant pudding. You’ll need to invest time, energy, expertise, and maybe some money to implement each. Do consider working with someone who’s an expert at turning consultants into experts and expertise into Valuable Intellectual Property. You’ll achieve the coveted status more quickly and easily, with less wasted resources, than if you make the journey on your own. I’m here ready to extend a helping hand. All you need to do is ask.
The rewards of being known as an expert in your field is well worth the effort it’s going to take to get there. It’s the quality of your journey as much as the destination, so as you take one step after the other, remember to do so with a joyful heart. “Just a spoonful of sugar makes the medicine go down in the most delightful way.” If it’s got to be done, make it fun. Your vibration serves as a homing beacon. You attract what you vibrate in harmony with. You get what you put your attention on whether it’s what you want or don’t want.
So keep your eyes on the prize ~ you being known as an expert in your field and enjoying the perks that come with the status.
Tags: Become an Expert, Information Marketing, Information Products, Marketing for Consultants, Marketing for Professionals, VIP with VIP
December 4th, 2009
Professionals I know are passionate about sharing our gifts, strengths, and talents ~ our knowledge, wisdom, and expertise ~ with those who have a problem they are looking to solve. You, too, right?
Here’s the thing… if you aren’t sharing your message with YOUR World, with the world, these people who need your help can’t find you. That’s why Suzanne and I are both passionate about helping you Shatter YOUR Marketing Resistance.
Suzanne does such a good job of expressing my thoughts that when I received the following article in her e-newsletter, I asked her permission to reprint it here for you.
It’s a Gift, Not a Job!
By Suzanne Evans, Helping Professional Expert
As a solo professional building your practice and reaching the right people, discovering your gift and embracing is not something you do. It is not your profession or your title. It is your gift.
When you leverage your unique gift and embrace your inner helping guru you will move past any fears about marketing in ways that feel uncomfortable for you, and into authentic marketing that naturally attracts your ideal clients and builds your business.
One of the concepts I teach is that marketing is a moral obligation. When I tell people this they kind of scratch their heads and say, “Marketing is a moral obligation?”
It really is if you get clear about two things – what your gift is and who needs you most. If you don’t market to that group of people and share what you have available, your gift, how you can help them? If you don’t share your gift that will benefit your ideal clients, help them solve problems, grow, and be successful, you are really not fulfilling your moral obligation.
We’re all given a gift for a reason and it is about what you do with that gift, or embracing that inner helping guru that is essential.
And making a good living at sharing your gift is also a moral obligation, because it allows you to pay your bills and have a lifestyle that empowers you to continue teaching and benefiting more and more people. Remember that concept the next time you’re feeling unsure about stating your rates, raising your rates, or setting your payment policies.
I would very seriously doubt that there are many people in the coaching world that don’t already know what that is for them – what that special gift or talent is. To embrace it is to agree to put it at the forefront of your message and share it with others so that you can really make a difference.
HOMEWORK
TRY THIS OVER THE NEXT WEEK!
Think about how your gift has changed the lives of those you share it with. I’m sure you have clients who tell you everyday how much you’ve helped them. Take time this week to reassess this value you’re sharing and consider, is now the time to think about changing your rates?
Take action on your homework – it will help! Let me know how you did! Email me suzanne@helpmorepeople.com.
In success,
Tags: Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome
August 10th, 2009
If you’re like me and other entrepreneurs I know, you’re passionate about many subjects, or you’re dedicated to one subject which has multiple facets.
I know what this has meant for me and others ~ we’re challenged to focus on one subject long enough to make headway in spreading the word about what your passion has inspired you to create ~ solution(s) to a problem people have ~ a problem they want to solve ~ a problem for which these people are actively searching for a solution.
Which means you need to focus on creating and delivering a powerful message positioned to be discovered by those people who are looking for you and what your passion has caused you to create.
While you may know this, the challenge for choosing which one topic to focus on may, in fact, be keeping you from taking your message to YOUR World. You might even be suffering from Marketing Resistance Syndrome.
That’s why I’m about to share with you an article I hope you find as inpiring as I have.
I’m now weaving my Strategies for Success in busines and in life which was the focus of my coaching for the first 12 years of my business together with my current passions, information marketing and business development. I finally see that Strategies for Success, my corporation’s name, is the unifying topic for everything I do. Ah… what a relief!
So read on and discover Felicia and her strategy for helping you and me identify that “one thing.”
Bring Your Message Together Using “The Magazine Test”
Wednesday, 29. July 2009 by Felicia Slattery
Earlier today I published my bi-weekly ezine, Creating Connections. And in it I wrote a new article about a technique I use with my private clients to help them get a better perspective on their business and making sure they are communicating effectively with their target audience.I had a lot of positive feedback from it and decided to publish it here on my blog as well. I hope you enjoy it & I’d love your feedback below. Here it is:
It’s one of the most frequent discussions I have with my private clients. They want to know how in the world they are going to take what they see as their diverse interests and effectively communicate their messages in a non-confusing way. And they worry if they might have to let what they see as an important but potentially unrelated part of themselves go in the process.
Here’s the secret: you’re probably not as “all over the board” as you may think. While it’s true some of your interests may not go together as part of your business offerings, you just might be pleasantly surprised at how wide a net you can spread within your area of expertise.
Here’s the way I explain it to my clients: If there could possibly be a print magazine that that would publish articles about every aspect of what you do and your interests, then you’re not THAT all over the place. It means what you do speaks volumes to a particular audience. And that’s GREAT news for you!
Let’s take a solid example. My client, Janet Gomez of Nutri-Jyoti, is a health and nutrition specialist and vegetarian cookbook author. She’s also into Ayurveda, yoga & Reiki. But she’s not just dabbling in each of them – she holds certifications in each one. Janet knows her stuff. And she was recently concerned about how she might be able to include each one without seeming disjointed.
So now let’s apply the Magazine Test… is there potentially a magazine with a readership that prints stories about:
Vegetarian eatingAyurveda (a way of looking at your overall health & diet)
Reiki (an energetic healing process)
Yoga (exercise)
Absolutely!
It would make sense that an audience who is interested in one of those areas would likely be interested in the others. At least they would be interested enough to discover more if you can draw the line to how it’s relevant to the original topic they sought you out to begin with.
Let’s do the same exercise for you:
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Take a “bird’s eye view” of your interests and areas of expertise: While you can’t be an expert in everything – you can be an expert in a range of subjects related to your field. What are those subjects?
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Consider your audience: Those who are most interested in what you can do for them are likely to have an interest in similar areas. If you can provide that information, you’re now filling a desire. When you know your audience and you can provide what they want, you’ll boost your income.
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Connect the dots: It’s your job as the entrepreneur to effectively communicate how one area of your expertise relates to another.
Don’t be afraid to ask for help when you’re trying to decide if your various messages make sense for your audience. For those of us with extroverted personalities, we need to talk these ideas out. That’s the role of a good coach, mentor, or consultant.
With experience in dialog with those you serve, you will come to understand exactly what your market wants in a variety of areas. When you do, you’ll get the opportunity to serve them with your varied skills and create a win-win situation.
Copyright 2009 Felicia J. Slattery
Felicia@CommunicationTransformation.com | Phone: 630.554.0636
Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
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I hope you found Felicia’s wisdom as helpful as I did. If you did, we’d both love to hear about YOUR new magazine… or ezine.
Enjoy your creative journey of your ever-expanding joy and success!
Tags: Information Marketing, Marketing for Professionals
August 10th, 2009
So, you know in your heart of hearts that a large part of Marketing Resistance Syndrome can be linked back to negativity: negative beliefs, negative self-talk, negative behaviors. I know when I first discover negativity around anything I tend to get down on myself ~ making myself feel even worse.
Here’s something written by Brian Johnson in his Philosophers Notes that is turning my thinking/feeling around. I hope it helps you, too.
Big Idea – Vernon Howard : Detecting Negativity Is Positive
“Encourage yourself by remembering that any detection of negativity within you is a positive act, not a negative one. Awareness of your weakness and confusion makes you strong because conscious awareness is the bright light that destroys the darkness of negativity. Honest self-observation dissolves pains and pressures that formerly did their dreadful work in the darkness of unawareness. This is so important that I urge you to memorize and reflect upon the following summary: Detection of inner negativity is not a negative act, but a courageously positive act that makes you a new person.” ~ Vernon Howard from The Power of Your Supermind
Powerful.
Vernon reminds us that the (often not so) simple act of observing our own negativity is a POSITIVE event.
Why? Because most of the time we’re TOTALLY unaware of when we’re off! We can’t change something within ourselves we aren’t aware of, eh? Having the ability to more and more consistently SEE the negative aspects of ourselves is like turning on a flashlight in a dark room. We need the light of awareness to do the clean-up.
So let’s remember: “Detection of inner negativity is not a negative act, but a courageously positive act that makes you a new person.”
Bonnie’s closing comment: if you like what Brian said, you might want to subscribe to his PhilosophersNotes. –> Like CliffsNotes. Only shorter. And cooler. (And a *lot* more inspiring. ) You’re busy. Books are heavy. Get PhilosophersNotes.
You can get the little notes for free – they’re great. If you want you can subscribe to getting the more indepth mp3 and pdf of each author and book he covers. For now, I’ve only been getting the emails. Someday, when I’ve automated everything, gotten my teleclasses going, and created the Valuable Information Products on my plate I probably will subscribe to the whole package… certainly before the price goes up again…
In the mean time, may you enjoy your creative journey to Shatter Your Marketing Resistance.
By the way, be on the lookout for announcements that it’s time to register for the teleclass! My goal: by the end of August… Yahoo!
Tags: Information Products, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, VIP with VIP
August 3rd, 2009
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