Posts with the tag 'Internet Marketing'
“Do you read much?”
That’s the question Diane Eble asked in her blog post today. I had to share this post. Why? Because one of the ways to drive traffic to your website is to have your name and website appear on high traffic sites. In her post, Diane goes on to explain how reviewing books in your field increases your visibility to people who might be your ideal prospects and on search engines.
Here’s the rest of Diane’s post including instructions for how to do what she suggests. Thanks, Diane!
As an author or aspiring author, I assume you do.
Here’s a way to use your reading to get traffic back to your own website.
First, a pop-quiz question: What’s a site that gets a LOT of traffic? Like, thousands if not millions a day….
If you guessed amazon.com, you’re right!
So, when you post a review of a book that’s related to your area of expertise, you get to create a link back to your site.
Because the link comes from a credible, highly-trafficked site, you will rise in the search engines.
Here’s how:
Create an account at Amazon. If you’re already a member at Amazon then you’ve probably already bought something from them and that’s even better. You’re an established member of and you’ve already completed your first step. Amazon won’t allow you to make comments unless you’ve purchased something there. (May I suggest a great book that made it to #3 on amazon recently–a book that will, if you implement it, change every area of your life in amazing ways? It’s here—and yes, I did write a review!)
Create your profile. Talk about yourself, using relevant keywords. And of course, put a link to your site.
Review products. The next thing you need to do is to give product reviews of items for sale on Amazon. If there are books you’ve read, then go the section where they ask you for your review of the product and give one. Each time you give your review of a product make certain you leave your name and in your signature should be a link back to your website.
Do you know how many people visit Amazon on a daily basis? More than visit your site, that’s for sure. Each time someone sees your review, they will see your name and the link back to your website. This is a simple, free and easy way to put your name out there and get more traffic back to your website.
Use this powerful method and let me know your results with it. It’s one of the more fun ways I use in the “Multiple Presences on the Web” strategy. (I once decided my dream job would be to get paid well to read. This is at least mildly related to that.)
Diane Eble is “Your Book Publishing Coach.” Her blog is worth following if you’re an author or aspire to be.
Tags: Become an Expert, Business development, Independent Service Professionals, Information Marketing, Internet Marketing, Marketing for Professionals
June 8th, 2010
My buddy Jim is a member of the First Collaborative Credibility Cluster, the very same CCC I’m in, the very same one that’s one of many brainchildren of Russell Cox, who’s… you guest it, another member of CCC#1!
Jim wrote a post at Community and Business on the CCC’s shared community website. Jim’s got a great sense of humor and he loves puns. In this post he’s asked, “What is the Web 2.0 Refrigerator Magnet?”
Great question, Jim. And I’ve got an answer for you…
Ah, Jim, there will always be a place in the world for ‘old fashion’ marketing! The answer to becoming known as an expert in your field or an authority in your niche is not an either/or, yes/no answer. It’s “Yes, and…” You want what I call a “HI-5 Marketing Message.” Imagine you could ‘Hi-5″ all your ideal prospects and clients in all your communications with them. Imagine you could deliver a message that’s Heart-Inspired, Integrated, interactive, Internet and Information-based.
How does HI-5 messaging relate to Web 2.0? For Jim’s post, the key word in the explanation of what a HI-5 message is Integrated. An integrated message platform weaves together traditional media channels with ‘old’ Web 1.0 tools, techniquest, technologies, and winning strategies with the new Web 2.0 and the coming Web 3.0 ones.
I want to get back to answering the question Jim asked in his post: “What is the Web 2.0 equivilant of the refergerator magnet?”
Hey, I think this is a great question to ask the LinkedIn community. We’ll get great ideas. And we’ll be building the web of links we’re weaving in Web 2.0.
By the way, in the spirit of taking a HI-5 message to the next level, I’d trade my refrigerator magnet in for:
- a bumper sticker with a URL that’s easy to read from the car behind
- a series of Tweets and re-tweets
- a conversation in Facebook or in your vibrant online community
- a continued asynchronous dialog among members of our CCC and anyone else who wants to participate
- a banner ad on your site and those of your strategic alliance partners and raving fans
- a real time conversation…
- on the phone, of course, as we live thousands of miles apart.
- We’ll record our conversation so we can turn it into
- a podcast which we’ll submit to podcast directories so anyone can find it and listen to at their convenience.
- an audio on each of our websites and our community groupsites.
- We’ll also transcribe the audio track and turn it into an article, a blog post, an e-book or e-course.
- a YouTube video of two or more someones who looks like a present day average Joe or Jane. In fact, they’re wearing T-shirts with the refrig magnet’s message on the front and back, with logos, of course.
- First this person goes to their mailbox to get and open the envelope with a refrigerator magnet inside, then
- Then he walks to their refrig where they place the magnet.
- Then she walks to their computer and looks at the banner ad, the blog post, and clicks on the audio play button to listen to the conversation.
- Then they walk to their car, T-shirts clearly visible and read-able, they get into the car, and as the car drives away with them waving, the camera zooms in to focus on the bumper sticker.
- What’s the bumper sticker say? You guessed it. The same message that’s on the magnet!
So, all of the above are my suggestions for the Web 2.0 equivalent of refrigerator magnets.
What are your ideas?
And what about your suggestions for what would appear on those magnets, bumper stickers, T-shirts, titles, and such?
Here are a few of mine:
“Want to make more money? HI-5 your audience.” www.MarketingToYOURworld.com
“Want to grow your business? Trade your refrigerator magnet in for a bumper sticker.” www.MarketingToYOURworld.com
What’s your HI-5 marketing message? Share it here and you’re building your audience. in Web 2.0. In fact, you’ve made your Web 2.0 refrigerator magnet. Now pass it on wherever you’re communicating with YOUR ideal clients and prospects.
“Whether you’re doing business around the corner or around the globe, take YOUR message to YOUR World!” www.MarketingToYOURworld.com
Tags: Develop Your Audience, Hi 5 Marketing message, Information Marketing, Internet Marketing, Web 2.0
December 21st, 2009
I immediately bought the book and signed up for Tim’s e-course I receive via emails.
Today’s issue #29 was exactly what I needed to read today. By the time I got his email, I had created the draft of a PowerPoint presentation for a project I’m working on for a client, I had a meeting with him while taking my morning walk, I wrote another blog post, read and when appropriate answered about 40 emails, and discovered about 10 new sources of knowledge and expertise I’ll explore after I finish this post.
Yet, even having done all that before noon, I felt pushed and pressured by myself to do more faster. Then I read Tim’s advice. I found what he had to say so helpful I wanted to share it with you… I know I am in good company with others like myself 
Here’s what Tim shared:
Making your life a direct expression of your purpose is the most fulfilling and rewarding choice. It is also something that doesn’t happen overnight. It takes time to make an orderly transition from how you are currently living to a new, purpose-centered life.
This may or may not involve changes in profession or other life circumstances. Remember, a purpose isn’t a job, a job is an expression of a purpose.
Living fully from purpose requires consistently making purpose-based choices. More on that in a later issue.
There are a couple of significant disadvantages to this strategy. The most common problem people face with this approach is fear of the unknown. They imagine that they will be unable to support themselves, that people they love will reject them, or any of a number of other fears. These fears rarely come to pass, but the imagination of them can deter people in their movement towards manifesting their purpose.
The other “problem” is an interesting one. Moving towards your purpose tends to increase the amount of serendipity and synchronicity in your life: people show up to help you and things that you imagine will be difficult become easy. This creates a feeling of “acceleration” which can be both exhilarating and nerve-wracking.
Of course, it’s hard to imagine a better problem to have: the question becomes, how much exhilaration, meaning, passion, and success can you tolerate? It seems like a silly question, but it really isn’t. I often find myself “hitting the brakes” a little bit to keep the rapid progress towards my purpose at a rate I can manage.
Copyright © 2003-2009 Timothy A. Kelley. All rights reserved. “Know Your Purpose” and “Purpose Hunting” are trademarks of Timothy A. Kelley
Back to my thoughts…
I’m wondering if Tim’s perspective was helpful to you. If so, how specifically?
Equally important, how do you manage the pace you operate at because you’re driven by your passion ?
Please share as I know we are in good company and what’s working for you may help me and others, too.
Thanks in advance for your comments!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Professionals, Professionals
December 15th, 2009
I just got an email from ??? Can’t even tell you at the moment. Whatever they said, whatever they offered, I nibbled, I bit, I got hooked.
They did everything right including thanking me for taking action. On the thank you page was a list of related resources. Many looked interesting and valuable and free. So I selected the ones most relevant for me. Here’s what I discovered…
All are by different authors. How do I know? I got emails from the different authors - the double opt-in type. Each therefore had a link for me to click to confirm I wanted what they were offering. I went to a different website for each information product I had selected. All were nice enough websites…
Some were offering additional products for a fee. Some now had me subscribed to a new newsletter.
And I now have access to lots of new informatin I said I wanted in the first place.
On one hand, I’m impressed with this strategy. A very cool approach in theory… All of this was professionally done. No complaints in that regard.
Here’s my growing concern as I get email after email offering more information. Not just the ones I mentioned above… From lots of other people ~ some I know, some I don’t and have no idea how they got my name in the first place (whether the info they’re offering is valuable or not…)
I’m on information overload – not so much the information itself, mind you. I love learning new stuff. The world’s changing so fast, I’m grateful there are so many people out there keeping up with this aspect or that, and are offering to let me in on their secret.
Free or fee, receiving access to all this information isn’t the problem.
It’s the time involved with reading the original email, clicking, entering my info, getting opt-in email, clicking, either waiting for next email or getting immediate access to the resource – which I usually have to save as I’m not in the stop and read mode.
I know I’m not alone. How are you dealing with it on the receiving end? Deleting? Unsubscribing?
Here’s my BIGGER question:
What if you’re a consultant wanting to serve more people and make more money? What’s a consultant to do to stand out in a noisy and crowded marketplace?
Any ideas? I sure would love to hear from you!
Woops, I just left myself wide open to get yet another bunch of new emails offering me yet another bunch of new information products or services promising to solve this problem or that.
What’s a girl to do?
More important, what’s a consultant to do?
Tags: Become an Expert, Email marketing, Information Marketing, Internet Marketing, Marketing for Consultants, Marketing for Professionals
December 14th, 2009
I just got back from a two-day seminar on Internet Marketing. Armand Morin was amazing. He talked non-stop, except for breaks, of course, for both days.
Needless to say, I learned a great deal. Some you’ll be hearing about in future blogs and articles. I also met dynamic, exciting people.
The single most important benefit to me: I’ve shattered another myth in my Marketing Resistance Syndrome, one of the biggest obstacles to my success. Maybe you can relate, and more important, hopefully you, too, can banish this “Success Thief” from your mind forever!
I LOVE what I do. I talk about it, read about it, listen, watch, think about it. My ‘IT’ is helping consultants turn their expertise into gold by becoming known as a VIP with VIP ~ a Very Important Person with Valuable Intellectual Property. If you’re a consultant, you want the perks that go along with being known as an expert in your field, don’t you?
What’s your “IT”? As you read the rest of this post, imagine you’re holding your “IT” and the people you LOVE to serve in the center of your heart. That’s where they are already, isn’t it?
Back to my story… Here I am, sitting in a room filled with “Internet Marketers.” I wish there were a way to spell that in four letters because that’s how I used to think of them — emails, newsletters, links, opt-in pages, downloads ~ information overload. And what are they promoting and selling? Information products, often not even their own. Why? To make the thousands of dollars a day they advertise you, too, can make, or the pounds of weight you can lose, if you buy whatever they’re selling. Sound familiar? Yuck!
Well, after a slow start, I found myself typing away as fast as I could. Why?
Armand said something so important. He only said it once, and I could have missed it if I weren’t listening VERY closely.
His examples for how to use this technique and that to promote and sell products were always his or someone else’s product that would help the Internet marketer succeed.
Before I quote Armand, I want to tell you something I learned at T. Harv Eker’s Train-the-Trainer as well as from many others who coach and teach about creating, promoting, and selling information products.
We MUST package our expertise into Valuable Intellectual Property, also known as Valuable Information Products. Sure, there are many benefits to us.
We’ll get to those in a moment.
More important, let’s take a look at how our clients and prospective clients benefit when we turn our knowledge, experience, and wisdom into something tangible, something they can hold in their hand or download, something they can take home with them, or discover sitting comfortably in their favorite chair.
People are hungry for information. Not just any information. Specific information on something they’re passionate about, curious about, maybe they just need to know. It doesn’t matter if it’s related to their work or personal life, their hobby or a community project. They’re searching and more and more, they’re searching online. How do you think Google stays #1 on the Internet?
And some of them are searching for what you know! They have a problem they want to solve, a pain they want to avoid or eliminate, a pleasure they’re seeking, or maybe it’s a question they want answered. And they’re actively looking for “IT”!
You can make their day! You said you were PASSIONATE about “IT”, didn’t you? You want to share your passion with others, don’t you?
Guess what?
You owe it to these people to share your expertise with them! From their perspective, you’re being selfish if you don’t. Did you ever consider that? And once they find you, they want to stay connected, to learn more, to be encouraged, to be shown how step by step. They need you!
So write it, say it, demonstrate it, and while you’re at it, record it. Turn it into a blog post or article, an audio or video podcast, post it to YouTube, Tweet it, share it with your Facebook friends and fans. It doesn’t matter if it’s a book, a song, a product, a program or a service.. It could be physical or digital. There are advantages to both, so why not do both. You can give it away for free or sell it. The important thing is share it!
Share it with the world so those who are looking for you can quickly and easily find you and benefit from your expertise, your perspective, your wisdom and knowledge. There’s only one you. You’re the only you that ever was, is, and will be! YOU have the perfect message, the perfect story, the perfect answer for someone, for the many someones who are looking for YOU right now! Start spreading the word to the world so those who want to be in YOUR world can find, and get to know, like, and trust you.
People do business with those they know, like, and trust. That’s how you benefit! According to Milgram’s law, the marketplace will blindly believe the words of an expert. So you must be perceived as an expert. To be perceived as an expert, you must be more visible to more people who then have the opportunity to realize you are credible and valuable. That’s how you become more profitable and get all the other perks of being known as an expert in your field. How cool is that!
Back to Armand and that one thing he said that changed my world, and I hope changes yours.
“What’s better than using all the techniques Armand covered, and all the ones he didn’t cover, to promote, distribute, and yes, even sell other people’s products, programs, and services? Create, promote, distribute, and yes, even sell your own!”
Thank you, Armand!
Does that make you an Internet Marketer? Or are you still you, being passionate about what you do, using the Internet to help you become more visible, credible, and valuable to those who want to find you because you are passionate about what you do? Here’s the bottom line…
Whether you’re doing business around the corner or around the world, you owe it to the people who need you and are searching for you to take your message to YOUR World. It’s time for you to become a VIP with VIP!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Consultants, Marketing Resistance Syndrome, Professionals, VIP with VIP
December 7th, 2009
Are you feeling disappointing, frustrating, and confusing
more often than you’d like in those relationships most
important in your professional and personal life?
Are you tired of repeating patterns that end up causing you
pain, breaking your heart, leaving you alone to lick your
wounds, to pick up the pieces, and rebuild your life?
Do you want to make sense of what you’re going through?.
Are you wondering “Why is this happening to me again?”.
If you’re ready to make changes in yourself, if you’re
think, feel, say, and do things differently in the future
so you spend more time in relationship living in joy and
love, then join Dr. Lynn Lawrence and me as we explore old
and new paradigm of relationships.
I’m going to be a guest on Lynn’s e-radio show, Ask Dr.
Lynn, tonight, Tues. June 2nd @ 9-10 PM Eastern.
We are all in relationships of various kinds. Many of us
are in or want to be in an intimate primary one. It’s time
to make them all the best they can be!
Listen in on http://askdrlynnnow.com/livecall.
You can also add to the conversation with comments from
your life experience or ask a personal question regarding
your relationship by calling by dialing: 724-444-7444 then
entering Caller ID 29240#.
If you can’t be on the call and would like to hear the recording,
please send me an email ~ bonnie@MarketingToYOURworld.com ~
and tell me so I can get you a copy.
And if you live in Brevard County and want to see me in
person doing an interactive presentation on how to overcome
Marketing Resistance Syndrome so you can competently and
confidently take your message to YOUR world, I’ll be at the
Community Credit Union in Rockledge this Thursday, June 4,
8-9 am at their free networking breakfast. Reservations are
required, so contact Julie Clover at 690-2328.
Looking forward to co-creating dynamic conversations that
benefit us all.
To your ever-expanding Joy and Success in all you want to
be, do, and have.
Tags: Information Marketing, Internet Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Web 2.0, word of mouth marketing
June 1st, 2009
I’m an IMP… an Information Marketing Professional. I work with professionals who are ready to take their business to the next level so they can serve more people, leave a legacy, and make more money.
In my world, every professional who wants to succeed in business and in life can and does!
I believe that the fastest, easiest, most profitable and least expensive way to turn your dreams into reality is to:
- Describe in great detail your ideal clients, the people whom you want to join you in YOUR world so you can share your gifts, talents and expertise with them.
- Create a community they can join so they get to know, like and trust you, learn about what you have to offer, and get to know each other.
- Turn your expertise into information products, then marketing them to increase your visibility, credibility and profitability.
- Create an interactive, integrated and inspiring Information and Internet marketing strategy with messages from your heart. I call this your Hi5 Marketing strategy.
- Choose from the many traditional and new vehicles which are best for getting your messages in front of those you wish to serve.
As an IMP, I can wave my magic wand, say magic words and help you better understand the new tools, technologies and marketing strategies, then choose and implement the ones that are best for you, your prospects and clients.
I wish my magic could instantly make your dreams come true with no effort on your part.
Just like so many other things that have changed over the years, so hs my magic. Today we all have to roll up our sleaves and invest our passion, our time and energy as we continue on our journey toward success in business and in life.
I can promise you will enjoy your business and life more and you’ll have more fun making more progress working with an IMP.
This blog is dedicated to help you discover new ways to promote yourself and marketing your products and services so you feel good about what you’re doing and how, and so others benefit from your commitment to share your passion with them.
Again, welcome to my world.
Tags: Information Marketing, Information Products, Internet Marketing, Marketing for Professionals
January 19th, 2009
