Posts with the tag 'Become an Expert'
“Do you read much?”
That’s the question Diane Eble asked in her blog post today. I had to share this post. Why? Because one of the ways to drive traffic to your website is to have your name and website appear on high traffic sites. In her post, Diane goes on to explain how reviewing books in your field increases your visibility to people who might be your ideal prospects and on search engines.
Here’s the rest of Diane’s post including instructions for how to do what she suggests. Thanks, Diane!
As an author or aspiring author, I assume you do.
Here’s a way to use your reading to get traffic back to your own website.
First, a pop-quiz question: What’s a site that gets a LOT of traffic? Like, thousands if not millions a day….
If you guessed amazon.com, you’re right!
So, when you post a review of a book that’s related to your area of expertise, you get to create a link back to your site.
Because the link comes from a credible, highly-trafficked site, you will rise in the search engines.
Here’s how:
Create an account at Amazon. If you’re already a member at Amazon then you’ve probably already bought something from them and that’s even better. You’re an established member of and you’ve already completed your first step. Amazon won’t allow you to make comments unless you’ve purchased something there. (May I suggest a great book that made it to #3 on amazon recently–a book that will, if you implement it, change every area of your life in amazing ways? It’s here—and yes, I did write a review!)
Create your profile. Talk about yourself, using relevant keywords. And of course, put a link to your site.
Review products. The next thing you need to do is to give product reviews of items for sale on Amazon. If there are books you’ve read, then go the section where they ask you for your review of the product and give one. Each time you give your review of a product make certain you leave your name and in your signature should be a link back to your website.
Do you know how many people visit Amazon on a daily basis? More than visit your site, that’s for sure. Each time someone sees your review, they will see your name and the link back to your website. This is a simple, free and easy way to put your name out there and get more traffic back to your website.
Use this powerful method and let me know your results with it. It’s one of the more fun ways I use in the “Multiple Presences on the Web” strategy. (I once decided my dream job would be to get paid well to read. This is at least mildly related to that.)
Diane Eble is “Your Book Publishing Coach.” Her blog is worth following if you’re an author or aspire to be.
Tags: Become an Expert, Business development, Independent Service Professionals, Information Marketing, Internet Marketing, Marketing for Professionals
June 8th, 2010
There are many who say that public speaking is a great way for service professionals to build your business or practice. Speaking from experience, I agree. When I did the Rotary circuit here in Brevard and Indian River Counties, Florida, I would average one new client every other talk. The lifetime value of those clients and their referrals were the foundation of my practice.
And I remember those embarrassing moments when I stood on the side while my host introduced me. Back then I knew to prepare something for them to read. Even with a short intro typed in BIG font, more often than not, they’d botch it.
So when I read Lisa Sasevich’s post, I had to share it with you. Take her words of wisdom to heart and each of your talks will get off to a better start. Thank you, Lisa.
How to Ensure a Powerful Intro Before You Speak
There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your host reads to introduce you to the audience before you get up on stage. Now, that second introduction may seem like a minor concern, but it’s not; it plays a huge role in establishing your credibility.
Building credibility—the impression that you are an expert with proven results who can be trusted to deliver—is the vital first goal of your presentation. If you want your audience to listen to you and eventually buy from you, they have to see you as credible.
So here is my secret formula and two important tips for creating a powerful introduction for your host. An introduction that sets you up to gain credibility and helps people feel open to you and quickly start to build the trust that is needed to invest with you.
Proven Formula for Getting a Powerful Intro Before You Speak
When you’re writing your host’s introduction, keep it short: only 30 seconds to one minute long. Hit the high points and include these elements:
A. Have the host tell the audience why they invited you. For example, your introduction might begin: “We know that you or people you know have been affected by the drastic changes in the housing market. We invited our next speaker here today because her program has been proven to work during challenging times.” This is also where they would include any personal testimonial they have to add if they, in fact, have worked with you.
B. Include accolades and a personal touch. Then they should list several of your most impressive achievements: the TV appearances, the books, awards, the years you’ve been at your craft or how many people you’ve helped. Also include something personal that sounds impressive. For instance, you have two children at home and you put your husband through graduate school while launching your business from the basement.
C. Tell the audience what they’re going to get. This is where you include your statements of the transformations that your clients get as a result of working with you. For instance, “Today, Susan’s going to teach you how you can lose 10 pounds in 30 days and cut your insulin dependence in half.” Or, “Judy’s going to show you how you can build a six-figure business working part-time from home.”
Having your host end your introduction with the transformation that the audience will get generates excitement. And then you get up there confident and welcomed because they are excited to hear what you have to say, and you’re excited to share it with them!
Bonus Tip 1: Always Bring a Copy of your Host Introduction with You
You can write a fantastic introduction, but if the busy host misplaces it the day of the event and gets up there and wings it, all your effort was in vain. Always bring an extra copy with you. Make sure it’s in large print, easy to read, and before you go on, ask the emcee if he or she has your introduction. If not, you can just hand it over. (This will seriously separate you from the speaker pack and have hosts take notice.)
Bonus Tip 2: Adjust Your Opening Remarks as Necessary
If the emcee botches your intro (it happens!), think fast, because you need to convey the credibility that was supposed to have been established during your introduction. You could do this by mentioning that your business broke the six or seven-figure mark or that you never thought when you started that you’d have more than 200 people in your mentorship program.
If, on the other hand, your emcee does a stellar job of establishing your credibility, then you have the wonderful opportunity to get up there and emphasize your vulnerability, which, along with continuing to build on your credibility, is the goal of your opening remarks.
This is powerful because when someone whom we expect to be larger than life is instead humble and real, we’re surprised and delighted and we like and trust that person even more. Also, it allows people to relate to you better and realize that if you can do it, they can too. Remember, we buy from people we feel like we know and that we like and trust to deliver. So, even this early on in your presentation, you’re setting the stage for record sales.
Sales-from-the-podium expert Lisa Sasevich has x-ray vision for seeing the sales opportunities that exist in every company, and the creativity to convert them into gold! If you’re looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at www.theinvisibleclose.com.
Tags: Become an Expert, Marketing for Professionals, Take your business to the next level, VIP with VIP
May 27th, 2010
Do you want to make more money doing what you’re already doing? Do you want to serve more people doing what you love?
Do you want to love the life you’re living?
One way to achieve all this and more is to be known as an authority in your niche. Here’s the direction I recommend you go to be well seen and well heard so you can be well known and well paid.
You need to be a VIP with VIP ~ a Very Important Professional with Valuable Intellectual Property, AKA Valuable Information Products.
“Why this path?” you may be wondering.
Because once your expertise is out of your head and in physical and digital form, you can contribute it to the world. That way it can generate leads and income.
Content may be king. The question is what content? Before we can create content that others will find valuable, we need to know who those others are who we want to attract and serve.
We may need to create and share clear, concise, and compelling messages and to know where to put them so they can be easily found by those looking for us. Before we can we write messages that leave a trail of breadcrumbs that lead to our door, we need to know who we want to talk to, who we want to attract, who we want to serve.
So start by building a strong foundation. Here are a few questions I suggest you answer.
Who are our ideal clients? Think of 3 categories:
- ones we love to work with (our passion) and who love to work with us (their passion)
- ones we’re expert at helping (our expertise)
- ones with whom we make the most money (income)
What problem(s) do they have that you solve for them or help them solve?
How do you do that?
What results do they get when they work with us and how do they benefit from those results?
What makes us, what we do and how we do it unique so people would be crazy to work with anyone else?
In the coming weeks I’ll be blogging more about what you can do to be a VIP with VIP. I’ll be offering tips, tools, techniques, and strategies you can use. I’ll be creating Success Activities you can do quickly and easily. And I’ll be offering programs to help you get unstuck, overcome Marketing Resistance Syndrome, and take the next steps that help you take yourself, your business, and your life where you want to go.
And remember, if it’s got to get done, let me help you make it fun!
Fun is a prerequisite to excellence.
Play is the behavior of enlightenment.
P.S. If you want to be known as an authority in your niche, join Mari-Lynn Harris and myself every Wednesday 2-3 pm est on BlitzTime. It’s the coolest place to meet like-minded people. We gather on the phone to network, build relationships, and learn how to do what it takes to become well seen and well heard so you can be well paid. Click on this link. You’ll land on our event’s page. You’re in the place to register for one or more calls for ”How to Be an Authority in YOUR Niche.” Your first 2 calls are free! Try it. You’ll like it!
Tags: Become an Expert, BlitzTime, Develop Your Audience, Effective Communicating, Independent Service Professionals, Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level, VIP with VIP
April 28th, 2010
Hello all you ISPs (Independent Service Professionals) ~ I’m curious… what’s keeping you up at night? What’s got you stuck? What do you wish you knew or knew how to do? If you could wave a magic wand, if you knew you would succeed, what would you do next?
I have a hunch… if you’re like me and other ISPs I know… we know where we’d like to be, like to go, and we even know our next few steps… and yet sometimes because we can’t see clearly through the fog or the bend in the road beyond those next known steps and we can’t guarantee they’re the right steps or we’ll do them right enough, we freeze and spin our wheels. Does this sound familiar?
I’ve decided I can only see so far down the road ~ like how far headlights illuminate at night isn’t the whole road yet I drive on. Just like I drive with faith that the road continues and the next part will be lite up when I need it, the next steps will be revealed when I need to know.
Like that scene in Indiana Jones when the big ball is rolling after Indiana, he’s standing at the edge of a cliff, he’s told to step out and he does… the chasm was an illusion. He stood on solid ground and kept walking.
What if it’s that easy?
Tags: Become an Expert, Independent Service Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level
April 23rd, 2010
I’ve been listening to Donald Trump’s book, Think Like a Champion.
Toward the beginning of the book, Donald addresses what he thinks we need to do to Think Like a Champion. I found myself so intrigued by his thoughts that I played the section over and over until I typed almost word for word what he said.
Thank you, Donald, for your words of wisdom and inspiration!
“What is the best choice for each individual is the highest that it is possible for him to achieve.” Aristotle
Champions are born and champions are made.
Here are a few ways people define a champion.
- A champion is someone who shows marked superiority.
- A champion is winner of first prize or first place in competition
- Olympic athletes are champions. What comes to mind when I see their amazing ability is the amount of training they have endured, sacrifices they’ve made, and the courage they’ve to have to get where they are. those are the attributes
- A champion wants to achieve something special. Ordinary wouldn’t be enough for someone who has the mindset of a champion.
- Champions think big work. Champions work in a big time way.
- Champitions are focused
- Champitions are disciplined
- Come to think of it, Champions think like a champion.
“A champion is someone who gets up with they can’t,” said Jack Dempsey.
Let’s hope that applies to you.
When I’m having an especially tough day, I think of it as a race and I’d better have the endurance to get through it. Somehow the endurance will surface because I don’t want to feel I’ve been beaten.
Champions have the endurance.
Champions take responsibility. Billy Jean King said, “When the ball is coming over the net, you can be sure I want the ball.”
You can learn alot from watching the experts, whether you’re interested in sports, the arts, whatever.
One thing they all have in common is the Same mind set – want to win, they want to be the best, not the runner up, but the best
Very important thing to consider. I’ve seen very talented fail because deep down afraid of winning
Winning comes with responsibility. Champions rise to that responsibility.
Search yourself to make sure you’re ready and capable. If you’re not, do something about it.
It’s an important element of success.
The Energizer Bonnie’s closing thoughts: I hope you found Donald’s thoughts affirming and inspiring.
In the past, when I’d read a list like the one Donald crafted about champions, I would quickly and easily get caught up in comparing myself to the list and, of course, as the list describes the perfect… in this case the perfect champion, I’d focus on where I didn’t measure up. And there I’d go, energy and emotions swirling down a negative, self-defeating rabbit hole.
Now I catch myself before I fall too far! I STOP, breathe, relax and remember…
Life is a journey. So is success. Be nice to yourself. Treat yourself lovingly, gently, and with respect. We are all human beings always evolving, becoming, actualizing our fullest potential.
So enjoy your journey toward becoming a champion YOU
Tags: Become an Expert, Strategies for Success
December 23rd, 2009
I’d venture a guess that whether our clients are conscious of it or not, what they really want, what they’re looking for, and what they hope we can provide, or more accurately, facilitate in them is TRANSFORMATION.
So I’d like to ask you, “What leads to transformation: more information or more interaction?”
Because I know you’re a wise coach or consultant, I know you said “Interaction,” right? You want to become known as the expert whose interaction lead to breakthroughs and transformations, don’t you?
Then why are so many coaches doing free teleseminars that only offer more information?
This is a wake-up call. While many of the new things that available to us are positive tools, techniques, and strategies, one approach to how we coaches used to get prospects to know, like, and trust us was through interaction.
Remember those wonderful teleclasses that were a combination of information and interaction?
I know I want to experience someone leading a lively discussion or leading an individual through a breakthrough to transformation before I’m going to pay them big bucks for a course that promises to do that. How about you?
Yet every time I download email I get one or more opportunities to get more information. Sometimes it’s in the form of an e-book, sometimes an audio, sometimes a video. It may be a webinar or a teleseminar (talking heads only these days – no interaction please – it may reduce the quality of the recording, you know.) Sometimes the information is right there in the email.
I don’t know about you. I know more than enough to accomplish everything on my project and my task lists. And anything I don’t know, I can find out by picking up the phone, sending an email or an email blast to my own network, or getting on Google. And I’ll bet the same is true for your prospects and clients, too.
What I do want and need is more interaction.
I want to talk about my ideas and hear about yours. I want to commit to you what I’ll do today or this week and I want you to feel free to do the same. I want support and encouragement when I’m facing a challenge, sorting out what I believe from what I was taught to believe, and especially when a light is dawning within about a pattern of thinking, feeling, and/or behaving that’s limiting my joy, my inner peace, and my success. And I offer you the same.
I want interaction because interaction leads to collaboration.
More important, I want interaction because interaction leads to transformation.
I believe with continued transformation, I create more inner peace, love and joy. I create energy and momentum. I create space for being more creative and innovative.
Truth be told, through interaction, I can admit to a trusted friend or adviser that my quest for more information is in part fueled by my fears and insecurities. In part, it’s fueled by my hopes that in this next offer I’ll find the key that shuts of my negative self-talk and delivers that missing piece so I can quickly, easily, yes, and finally achieve the success I dream of and work toward.
I sure wish more information could do all that for me. Yet I’ve gone down that path enough times to know it’s a delay, a detour, maybe even a dead end. Still I know more information isn’t the key to my success. So during my interaction, I can agree to gently and lovingly set aside my quest for the holy grail and spend the time and energy I’ve freed up to do something that will contribute to my joyfully making progress on my journey toward success.
Now, from my new perspective, the information I already have within or is already at my fingertips may become useful. I can see it in a new light, use it in a new way. If I need something new, I’ve got the juice, the motivation to find, experience, and integrate and apply it.
So, if you’re in information overload and you are looking for relief, do an experiment, take a risk, and delete all your new emails offering you, promising you your missing keys. Take that time to tackle the project or task that’s been standing in your way blocking your progress. Take that time to be still and connect with your Source, or to exercise, or to spend quality time interacting with that someone in your life who is there for you and you for them, that you might move beyond information into transformation. The treasures that await you will delight you.
And who knows, you may serendipitously pick up a gem of information or two along the way. Happy journeying!
P.S. I hope you find this blog post isn’t just another bit of information. I hope it inspires you to interact with someone close to you, or to interact with your prospects and clients instead of ‘just’ offering the more information.
And if you’d like to participate in some juicy interaction, I encourage you to join Christine Laureano and myself on Wednesday, December 23, 2009, at 12 noon Eastern. I’ll be her guest on her Internet radio show, Coach in the Moment. You can listen at www.blogtalkradio.com/Coach-in-the-Moment or on your phone at (347) 215-8095. That’s the same number you’ll dial to talk with Christine and me. I hope you’ll join us.
Guess what we’ll be talking about? You got it. Does Information vs. Interaction Lead to True Transformation?
If you miss the call, come back here. I’ll post a link to the recording in a few days, so ‘ya all come back now.’
To your ever-expanding Joy and Success,
The Energizer Bonnie
Tags: Become an Expert, Develop Your Audience, Marketing for Consultants, Marketing for Professionals
December 21st, 2009
I immediately bought the book and signed up for Tim’s e-course I receive via emails.
Today’s issue #29 was exactly what I needed to read today. By the time I got his email, I had created the draft of a PowerPoint presentation for a project I’m working on for a client, I had a meeting with him while taking my morning walk, I wrote another blog post, read and when appropriate answered about 40 emails, and discovered about 10 new sources of knowledge and expertise I’ll explore after I finish this post.
Yet, even having done all that before noon, I felt pushed and pressured by myself to do more faster. Then I read Tim’s advice. I found what he had to say so helpful I wanted to share it with you… I know I am in good company with others like myself 
Here’s what Tim shared:
Making your life a direct expression of your purpose is the most fulfilling and rewarding choice. It is also something that doesn’t happen overnight. It takes time to make an orderly transition from how you are currently living to a new, purpose-centered life.
This may or may not involve changes in profession or other life circumstances. Remember, a purpose isn’t a job, a job is an expression of a purpose.
Living fully from purpose requires consistently making purpose-based choices. More on that in a later issue.
There are a couple of significant disadvantages to this strategy. The most common problem people face with this approach is fear of the unknown. They imagine that they will be unable to support themselves, that people they love will reject them, or any of a number of other fears. These fears rarely come to pass, but the imagination of them can deter people in their movement towards manifesting their purpose.
The other “problem” is an interesting one. Moving towards your purpose tends to increase the amount of serendipity and synchronicity in your life: people show up to help you and things that you imagine will be difficult become easy. This creates a feeling of “acceleration” which can be both exhilarating and nerve-wracking.
Of course, it’s hard to imagine a better problem to have: the question becomes, how much exhilaration, meaning, passion, and success can you tolerate? It seems like a silly question, but it really isn’t. I often find myself “hitting the brakes” a little bit to keep the rapid progress towards my purpose at a rate I can manage.
Copyright © 2003-2009 Timothy A. Kelley. All rights reserved. “Know Your Purpose” and “Purpose Hunting” are trademarks of Timothy A. Kelley
Back to my thoughts…
I’m wondering if Tim’s perspective was helpful to you. If so, how specifically?
Equally important, how do you manage the pace you operate at because you’re driven by your passion ?
Please share as I know we are in good company and what’s working for you may help me and others, too.
Thanks in advance for your comments!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Professionals, Professionals
December 15th, 2009
I just got an email from ??? Can’t even tell you at the moment. Whatever they said, whatever they offered, I nibbled, I bit, I got hooked.
They did everything right including thanking me for taking action. On the thank you page was a list of related resources. Many looked interesting and valuable and free. So I selected the ones most relevant for me. Here’s what I discovered…
All are by different authors. How do I know? I got emails from the different authors - the double opt-in type. Each therefore had a link for me to click to confirm I wanted what they were offering. I went to a different website for each information product I had selected. All were nice enough websites…
Some were offering additional products for a fee. Some now had me subscribed to a new newsletter.
And I now have access to lots of new informatin I said I wanted in the first place.
On one hand, I’m impressed with this strategy. A very cool approach in theory… All of this was professionally done. No complaints in that regard.
Here’s my growing concern as I get email after email offering more information. Not just the ones I mentioned above… From lots of other people ~ some I know, some I don’t and have no idea how they got my name in the first place (whether the info they’re offering is valuable or not…)
I’m on information overload – not so much the information itself, mind you. I love learning new stuff. The world’s changing so fast, I’m grateful there are so many people out there keeping up with this aspect or that, and are offering to let me in on their secret.
Free or fee, receiving access to all this information isn’t the problem.
It’s the time involved with reading the original email, clicking, entering my info, getting opt-in email, clicking, either waiting for next email or getting immediate access to the resource – which I usually have to save as I’m not in the stop and read mode.
I know I’m not alone. How are you dealing with it on the receiving end? Deleting? Unsubscribing?
Here’s my BIGGER question:
What if you’re a consultant wanting to serve more people and make more money? What’s a consultant to do to stand out in a noisy and crowded marketplace?
Any ideas? I sure would love to hear from you!
Woops, I just left myself wide open to get yet another bunch of new emails offering me yet another bunch of new information products or services promising to solve this problem or that.
What’s a girl to do?
More important, what’s a consultant to do?
Tags: Become an Expert, Email marketing, Information Marketing, Internet Marketing, Marketing for Consultants, Marketing for Professionals
December 14th, 2009
I just got back from a two-day seminar on Internet Marketing. Armand Morin was amazing. He talked non-stop, except for breaks, of course, for both days.
Needless to say, I learned a great deal. Some you’ll be hearing about in future blogs and articles. I also met dynamic, exciting people.
The single most important benefit to me: I’ve shattered another myth in my Marketing Resistance Syndrome, one of the biggest obstacles to my success. Maybe you can relate, and more important, hopefully you, too, can banish this “Success Thief” from your mind forever!
I LOVE what I do. I talk about it, read about it, listen, watch, think about it. My ‘IT’ is helping consultants turn their expertise into gold by becoming known as a VIP with VIP ~ a Very Important Person with Valuable Intellectual Property. If you’re a consultant, you want the perks that go along with being known as an expert in your field, don’t you?
What’s your “IT”? As you read the rest of this post, imagine you’re holding your “IT” and the people you LOVE to serve in the center of your heart. That’s where they are already, isn’t it?
Back to my story… Here I am, sitting in a room filled with “Internet Marketers.” I wish there were a way to spell that in four letters because that’s how I used to think of them — emails, newsletters, links, opt-in pages, downloads ~ information overload. And what are they promoting and selling? Information products, often not even their own. Why? To make the thousands of dollars a day they advertise you, too, can make, or the pounds of weight you can lose, if you buy whatever they’re selling. Sound familiar? Yuck!
Well, after a slow start, I found myself typing away as fast as I could. Why?
Armand said something so important. He only said it once, and I could have missed it if I weren’t listening VERY closely.
His examples for how to use this technique and that to promote and sell products were always his or someone else’s product that would help the Internet marketer succeed.
Before I quote Armand, I want to tell you something I learned at T. Harv Eker’s Train-the-Trainer as well as from many others who coach and teach about creating, promoting, and selling information products.
We MUST package our expertise into Valuable Intellectual Property, also known as Valuable Information Products. Sure, there are many benefits to us.
We’ll get to those in a moment.
More important, let’s take a look at how our clients and prospective clients benefit when we turn our knowledge, experience, and wisdom into something tangible, something they can hold in their hand or download, something they can take home with them, or discover sitting comfortably in their favorite chair.
People are hungry for information. Not just any information. Specific information on something they’re passionate about, curious about, maybe they just need to know. It doesn’t matter if it’s related to their work or personal life, their hobby or a community project. They’re searching and more and more, they’re searching online. How do you think Google stays #1 on the Internet?
And some of them are searching for what you know! They have a problem they want to solve, a pain they want to avoid or eliminate, a pleasure they’re seeking, or maybe it’s a question they want answered. And they’re actively looking for “IT”!
You can make their day! You said you were PASSIONATE about “IT”, didn’t you? You want to share your passion with others, don’t you?
Guess what?
You owe it to these people to share your expertise with them! From their perspective, you’re being selfish if you don’t. Did you ever consider that? And once they find you, they want to stay connected, to learn more, to be encouraged, to be shown how step by step. They need you!
So write it, say it, demonstrate it, and while you’re at it, record it. Turn it into a blog post or article, an audio or video podcast, post it to YouTube, Tweet it, share it with your Facebook friends and fans. It doesn’t matter if it’s a book, a song, a product, a program or a service.. It could be physical or digital. There are advantages to both, so why not do both. You can give it away for free or sell it. The important thing is share it!
Share it with the world so those who are looking for you can quickly and easily find you and benefit from your expertise, your perspective, your wisdom and knowledge. There’s only one you. You’re the only you that ever was, is, and will be! YOU have the perfect message, the perfect story, the perfect answer for someone, for the many someones who are looking for YOU right now! Start spreading the word to the world so those who want to be in YOUR world can find, and get to know, like, and trust you.
People do business with those they know, like, and trust. That’s how you benefit! According to Milgram’s law, the marketplace will blindly believe the words of an expert. So you must be perceived as an expert. To be perceived as an expert, you must be more visible to more people who then have the opportunity to realize you are credible and valuable. That’s how you become more profitable and get all the other perks of being known as an expert in your field. How cool is that!
Back to Armand and that one thing he said that changed my world, and I hope changes yours.
“What’s better than using all the techniques Armand covered, and all the ones he didn’t cover, to promote, distribute, and yes, even sell other people’s products, programs, and services? Create, promote, distribute, and yes, even sell your own!”
Thank you, Armand!
Does that make you an Internet Marketer? Or are you still you, being passionate about what you do, using the Internet to help you become more visible, credible, and valuable to those who want to find you because you are passionate about what you do? Here’s the bottom line…
Whether you’re doing business around the corner or around the world, you owe it to the people who need you and are searching for you to take your message to YOUR World. It’s time for you to become a VIP with VIP!
Tags: Become an Expert, Information Marketing, Information Products, Internet Marketing, Marketing for Consultants, Marketing Resistance Syndrome, Professionals, VIP with VIP
December 7th, 2009
So you want to be well seen, well known, and well paid for doing what you know and love to do, right?
Maybe you call yourself a professional, maybe a consultant, maybe both.
Anyone can declare the same. All you need is some qualifications: experience, credentials, a degree (not necessarily related to what you’re doing now.)
More and more people are doing just that as they are laid off.
That means you’re swimming in a crowded Red Ocean of competition. There are many consequences of playing in this arena. Consultants chase business, winning clients is more difficult, and your piece of the pie is smaller. People want to bargain with you about your fee. You end up customizing what you offer for new clients. You know the drill.
What’s the alternative?
Swim out into a Blue Ocean. In fact, you can create your own Blue Ocean where you become known as an expert in your field. You get treated as a VIP, with all the perks. Business chases experts. People trust experts because they’re known as experts. Experts get to charge more, and people don’t expect a bargain.
Here’s the thing. While anyone can be self-declared professional or consultant, you can’t declare yourself an expert. Well, you can. Without much in your court that validates your declaration, I’m just not sure how credible others will find it.
What does it take to truly be recognized as an expert? Others need to say it’s so. Your clients, peers and experts in your field, the media, people with authority deem you an expert.
How do you win their endorsement? How do you become more visible, credible, valuable and, eventually, you become more profitable?
Have you ever heard of Milgram’s Law? The marketplace will blindly believe the words of an expert. You must be perceived as an expert.
Who’s an expert? Milgram says it’s someone who’s an author. While an author does have instant credibility, I believe today we have other options.
You can become a VIP with VIP ~ a Very Important Person with Valuable Intellectual Property. Turn your expertise into physical, tangible information products. It can be text, audio, video or multi-media. It can be physical or digital. You can offer it for free or a fee. There are many other criteria by which you can describe your Valuable Information Products. The important thing is that they exist. The evidence of your expertise then speaks for itself.
So what’s a consultant to do? Click here to discover 10 Blue Ocean Strategies I propose you implement to transform yourself into an expert in your field.
Here’s the thing. While it takes only a moment to read each strategy, becoming known as an expert isn’t instant pudding. You’ll need to invest time, energy, expertise, and maybe some money to implement each. Do consider working with someone who’s an expert at turning consultants into experts and expertise into Valuable Intellectual Property. You’ll achieve the coveted status more quickly and easily, with less wasted resources, than if you make the journey on your own. I’m here ready to extend a helping hand. All you need to do is ask.
The rewards of being known as an expert in your field is well worth the effort it’s going to take to get there. It’s the quality of your journey as much as the destination, so as you take one step after the other, remember to do so with a joyful heart. “Just a spoonful of sugar makes the medicine go down in the most delightful way.” If it’s got to be done, make it fun. Your vibration serves as a homing beacon. You attract what you vibrate in harmony with. You get what you put your attention on whether it’s what you want or don’t want.
So keep your eyes on the prize ~ you being known as an expert in your field and enjoying the perks that come with the status.
Tags: Become an Expert, Information Marketing, Information Products, Marketing for Consultants, Marketing for Professionals, VIP with VIP
December 4th, 2009
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