When we solo-preneurs start our business, we’re often responsible for every single function in our business. We do the marketing, sales, administrative tasks. We answer the phone and emails, we take care of the financial and legal matters. AND we create, deliver the programs, products and services we sell. In other words, it doesn’t matter how we set up and structure our organization. Our name appears in every slot on the organization chart.
If you want to stay small, if you like doing all those things, if you never plan to sell your practice or business, if you don’t want to go on vacation often or have a life and a business, you can continue to do it all as long as you’d like.
If you want to take your business to the next level, if you want to serve more people and make more money doing what you love, if you want to share your expertise with others and leave a legacy, if you want to take vacations, and might someday want to sell your business, you need to start working your way out of jobs. Whether you hire employees and delegate to them or outsource, you need to get others to do what you don’t like, don’t know, or don’t have time for if you want to spend your time serving your ideal clients.
And if you do want to sell your business, eventually you’ll need to have someone else doing everything required to run your company… or nearly everything. You could sell if you were the only one doing something that’s mission-critical. It’ll mean you stay on for a while to train someone in the new organization to do what you’re the expert at doing so the company can run without you.
Here’s a BIG tip about how to get from where you are to wherever you want to take your businses: Start documenting what you’re doing.
If you know you’re going to do something over and over again, write down the steps. Next time you do that job, follow your own steps to see if you need to make them clearer. Continue doing this until someone else can follow your instructions and get the job done right.
In other words, create your operations manual. Start today. The sooner you have a job documented, the sooner you can hire someone to do it for you.
Yes, you could hire someone to figure it out and document their way. They’ll probably cost more than the person who would be able to simply follow directions.
I know I’m making this sound quite simple. For example, I know you don’t have to train a bookkeeper to keep your books. You might need to give them special instructions about the categories of expenses you track or specifically how you want something done. So why not write down those types of details.
That way, you know the job will be done the way you want, you can go on vacation, and someday you might decide to sell your business and move on.
So make your business and your life more enjoyable and more profitable. Work yourself out of this job, then that one… until your name doesn’t appear anywhere on your org chart. Then your are free to stay and do what you love or move on to something new.
Either way you win!
Tags: Business development, Strategies for Success, Take your business to the next level
March 26th, 2010
Whether you’re offering programs, products, services or experiences/events, if you are surrounded by competition, and challenged to stand out in a noisy and crowded marketplace, you need to let your audience know you and your programs, products, services or experiences/events are special and superior.
This is exactly the subject Michal Fortin wrote about in today’s post, “Superior Value, Superior Sales.” While his posts tend to be a bit long for my taste, he’s usually got good things to say. Today’s post, is no exception. Here’s an excerpt:
“As simple as it may sound, by communicating something that’s usually taken for granted by your target market, you will be chosen more often. Rather than claiming superiority, like “we’re #1,” you’re implying it by demonstrating what makes you superior.
“A mentor once told me, “Implication is more powerful than specification.” In marketing, it means that you should imply your superiority rather than claim it outright.
“If you claim superiority, your claim appears self-serving and whatever you do say is suspect at best. But if you imply superiority, your claim, although not directly stated, is accepted as more credible, genuine, and, paradoxically, concrete.
“People will unconsciously assume that you are superior. You are communicating your superiority, not in some marketing piece you wrote or paid for, but in that most elusive yet vital of places in all of marketing…
… Your target market’s mind.
“So, rather than outright stating that you are superior (e.g., that you’re the “best,” that you have a product of superior or high quality, that you offer greater service, that you provide better rates, etc), explain specifically why you are superior.
“In fact, the most critical word in marketing contains only three letters. It’s the word “why.” It is much better to communicate why you are original, special, or unique, or why you are better, different, or superior than your competitors, and not the fact that you are.” (NOTE: I, Bonnie, added the bold.)
Now the challenges:
1. Step back from what you offer {product, program, events, services, etc.) far enough to see it through your ideal prospects’ and clients’ eyes.
What would they say the “why” is?
2. Once you’ve identified the “whys,” how do you language them so what they imply attracts attention, piques interest, and inspires desire and action.
3. How to distribute and deliver your message, where to share it and when so people in your target audience read, listen, and watch your message so they perceive your special value and are sold before they pick up the phone, send an email, click on a link, or walk in the door.
- If you agree these are challenges worthy of your attention,
- If you want the perks of being known as the expert in your field, {to be well seen, well known, and well paid}…
- If you want or need help, choose to bring in a valued, trusted adviser.
Even if you could do it alone, here are a few examples of when you might collaborate or delegate:
- when the task at hand requires creativity
- when it’s something you don’t like to do
- when you’d have to learn something new that’s not a revenue-generating activity, or especially, when you’re only going to do it once or once in a while
- when having someone else do it frees you up to do something only you can do or something you love to do
- when what you do with your now available time brings more revenue, more personal satisfaction, more joy, more possibilities
- when the expert you work with or delegate to costs less per hour than what your time is worth
If you can think of other reasons to get help, I’d love to hear from you…
By the way, Michal post contains a few additional good points so click here to read the beginning and the rest of the article.
February 17th, 2010
If there’s one thing I know for sure, it’s that “way back when, in the good old days” business and life were simple enough for us professionals to fly solo. If you truly want to be well seen, well known, and well paid because you are known as an expert in your field, I can just about promise this means you need to give up this “rugged Lone Ranger” mindset and replace it with a collaborative one.
CRITICAL COMPONENTS FOR TAKING YOUR BUSINESS TO THE NEXT LEVEL
Yes, today you need to bring others into your business in order to succeed in a big way.
There are two different aspects of your business where you can work with others:
- People helping you run your business : things like doing administrative tasks, marketing,
- People with whom you co-create and/or market and/or deliver new programs, products, services and/or events
Good news! This doesn’t mean hiring employees or entering legal partnerships with others!
You can if you choose. I suggest you wait to take these legally binding actions until you’ve tested the waters. Date before you marry!
For getting assistance working IN your business:
- You can outsource to someone who has a business specializing in serving others, doing what you need done.
- You can hire someone part-time.
- You can barter with someone who needs wht you have to offer.
For creating new ’stuff to offer’ (that’s today’s buzz word for products, programs, services, events, etc. Do you like it?)
You can for joint ventures and strategic alliances.
- You can become an affiliate of someone to make a commission on their “stuff to offer” so you have more stuff to offer whether or not you created it.
- You can have affiliates help you promote and sell you and your stuff for a commission.
STOP & BREATHE!
I know you just read all that in a few short minutes. RELAX! You can put down your guard, lower your Marketing Resistance. Unless you’ve got lots of time, money and energy lying around, there’s now way to read this today and have all that in place tomorrow! Trust me! I and many I know have tried. We all agree… It’s impossible to take your business to another level over night.
ROME WASN’T BUILD IN A DAY!
Neither can you turn your current business into the business of your dreams over night. That’s the good news and the bad news. We may want it over night. We just can’t do all that’s required to make it happen over night.
You need to be clear about where you are, where you want to go, do a gap analysys to determine what you’ve got in place and what’s missing. That’s the strategic part. Then you need to turn the Big Picture into Very Doable Action Steps. Yes, that means having a detailed game plan for getting from where you are to where you want to be.
MAPPING YOUR SUCCESSFUL JOURNEY FROM HERE TO THERE
Part of your MAP (Magic Action Plan) will include milestones – what you want to accomplish by when. Be sure these are SMARTER milestonds: Specific, Measurable, Achievable (with a little stretch, of course,) Realistic , Time-based, Energizing, and Results-oriented.
And, while you can set goals, keep in mind you can bring a horse to water AND you can’t make it drink. In other words, you can do everything right and someone can say no, something out of your control can keep you from achieving your desired outcome.
So think instead about what you CAN do, do your best, keep you yeys on the prize, overcome obstacles and get around roadblocks.
So set goals, then draw a line between what is and what isn’t under your control. Frame things under your control so you’re being SMART. Make sure the things you want to accomplish are TOTALLY under your control
While you may not land exactly where you wanted, you’ll land somewhere better than if you hadn’t implemented this Strategy for Success.
I know what I just wrote has been brewing in me for a long time. I hope it helps and I’d love to hear how, of course.
And now, back to the reason I started this post… (NOTE: this is the strategy I use for myself and all clients, friends, anyone who will listen.)
ENTREPRENEURIAL JOINT VENTURE MAKING
My friend, and fellow Web 2.0 expert, Pat Weber recently did a webinar by that title. I’m currently smack dab in the middle of listening and looking at the accompanying slides (Great job getting them synched, Pat, and thanks for doing it! Ah, when technology lets us create what we want!)
What stopped me and inspired this post? When Pat and Monique started talking about what can make or break an alliance.
DEAL BREAKER OR DEAL MAKER
That’s something we all tend to glance over whether is in our business or life relationships.
Here’s what Pat and her partner, Monique, have to say about this:
- What’s your one greatest challenge that will impact the success of your JV parthership?
- Identify if this challenge is internal (IC) or external (EC).
- Add this one greatest challenge to the corresponding spot within the following formula:
I just realized to share the rest of this information here is to reinvent the wheel, which honestly I don’t have the time or expertise to do, so I’m going to be bold and ask you to click on this link so you learn from the pros, the masters themselves, Pat Weber and Monique MacKinnon. I know you’ll be glad you did.
Oh, this is me walking my talk. Pat and I are both members of the Web 2.0 Community and Business website. I’m holding the spotlight on Pat. She well deserves it and so do you!
P.S. Pat and Monique do some great programs on BlitzTime. You can contact Pat directly to learn more or simply go to the list of all BlitzTime events and discover Pat’s presentations among the manny offered including mine. That’s right! I co-host a live and lively weekly presentation on Wednesdays at 2 pm EST. Our program is called “How to Get Known as an Authority in Your Niche.” Here’s a link to sign up for the call on February 10. For all future sessions simple click on the events link just above and look for “How to Get Known as an Authority in Your Niche”in the far left column. Looking forward to hearing your voice and seeing your smiling face on BlitzTime where you spend half your time learning and interacting withing a group teleclass setting, and the other half in one-on-one networking conversations with other participants. Cool, huh!
SPECIAL NOTE: I didn’t want to break up the flow of my writing, AND I have to make a Big Statement that’s VERY IMPORTANT, so I am putting it here:
Whether you’re working with someone to whom you’re delegating work or you’re co-creating deliverable VIP (Valuable Intellectual Property,) I HIGHLY encourage you to come to agreements in advance of and while you work together. For example, you want to stipulate your assistants and expert helpers aren’t employees and that your JP partners aren’t partners in the legal sense where you are responsible for each others debts and other things to avoid!
(See Stewart Levine’s work on the Web 2.0 Community and Business and ResolutionWorks websites and David Coleman’s work on Virtual Collaboration on the Web 2.0 Community and Business and Collaborative Strategies websites.)
So here’s my point: Be sure to consult with an attorney to review your agreements for loopholes and other challenges.
I hope you found this article helpful. I’d love to know how. Write a comment, give me a call. Reach out and touch someone. What you’re experiencing, what you’ve learned, your wisdom, knowledge, and expertise might be just what someone else needs…
Ah, food for another post… I promise. 
February 16th, 2010
Human beings need to connect, to communicate, and to collaborate to survive and thrive.
I’m a member of many communities, some geographically based, some virtual. One community, Web 2.0 Community and Business, is a community about community, aren’t we?! We’re a virtual community of like-minded people who are committed to developing and learning how to create and thrive in a virtual community. And to collaborate, co-create, and thrive we need accountability and commitment.
Today I got an email from one of my local colleagues, David Brown. He’s a coach and an alumni of IBI / CEO Space. That means he’s part of our tribe…
He sees “community as being the structure that creates a sense of belonging. A space that taps into peopleʼs longing, imagination and possibility. A space that calls people to organize around something larger than who they are or what they can envision individually. A space from which completely new futures can emerge.
In a workshop he attended, the host, Peter Block, spoke of a statue of a man, blindfolded, hammering himself into shape, forming himself from the inside out. That image was shared in the context of what is the purpose of a community: to rediscover its capacity and its gifts, and create from there.
David goes on to say “I also have a vision. I see an organizational culture that is a community of peers where communication flows freely and there is a natural sense of ownership, pride, cooperation and support, like in a well run healthy family business. We care, we listen and we help each other out, because our primary concern is for the well-being of the whole. Complaints become requests and promises are our word.”
If you like what you’ve read so far, click on this link and read Summary of the Six Conversations that Build Accountability and Commitment.
This is a core conversation I’d like to have with YOU!
What’s your vision of community and how do you see us moving toward healthy, happy, whole communities of healthy, happy, whole members who come together to collaborate and co-create a world, our world, in which we can be all we can be and do it together in the spirit of honoring and connecting with the spirit in each of us.
Thanks for reading, I’d really love to hear from you!
The Energizer Bonnie
- Please, Come Back. More Articles Every Week
- Join the Community and Business Online Community and post your comments and questions. Membership is free and and you’ll find rich and valuable content and conversations.
Bonnie Dubrow
Web 2.0 Expert : Blog ~ Expert’s Page ~ Expert’s Resource
Website : Marketing to YOUR World
Tags: Effective Communicating, Web 2.0
January 22nd, 2010
It’s that time of year when people are reflecting on the past, envisioning the future, making resolutions, and asking deep questions.
I a previous post I shared someone’s recommendation that we think in terms of Results, Not Resolutions. I agreed enough that I posted it.
Then I got an email from someone I’ve worked with this past year with excellent results while working directly with him and afterward – that’s the sign of a great coach or consultant. What they teach gets absorbed, integrated, and used by the coachee far into their future. Thank you, Curtis.
Before I hand the baton to Curtis, I want to suggest you use his questions or any that inspire and motivate you on special occasions in addition to, or instead of at the New Year, like your birthday, a different new year’s beginning like Rosh Hashanah or the Chinese New Year, the day you started your business, or some other day that holds special significance for you.
Keep your answers handy so you can read them on a down day… Whatever the reason, whatever the cause ( you’re tired; sick; just got ‘bad news’ which means you just haven’t had a chance to see the silver lining yet) whatever the reason you’re in a fear storm; questioning yourself, your vision, mission, and purpose; having doubts about your abilities, talents and strengths.
Trust me, even the most energetic, positive, optimistic, confident among us have these moments.
It’s in those moments we need to remember who we really are, why where really here and what we’re here to do.
So let Curtis’ questions inspire you to go deep within, to touch your very heart and soul. Capture in writing or maybe make an audio or video recording of yourself sharing your deepest truths so you can tap into them on a rainy day.
Click here to read Curtis’ last email for 2009.
Happy New Year!
January 3rd, 2010
I’ve been listening to Donald Trump’s book, Think Like a Champion.
Toward the beginning of the book, Donald addresses what he thinks we need to do to Think Like a Champion. I found myself so intrigued by his thoughts that I played the section over and over until I typed almost word for word what he said.
Thank you, Donald, for your words of wisdom and inspiration!
“What is the best choice for each individual is the highest that it is possible for him to achieve.” Aristotle
Champions are born and champions are made.
Here are a few ways people define a champion.
- A champion is someone who shows marked superiority.
- A champion is winner of first prize or first place in competition
- Olympic athletes are champions. What comes to mind when I see their amazing ability is the amount of training they have endured, sacrifices they’ve made, and the courage they’ve to have to get where they are. those are the attributes
- A champion wants to achieve something special. Ordinary wouldn’t be enough for someone who has the mindset of a champion.
- Champions think big work. Champions work in a big time way.
- Champitions are focused
- Champitions are disciplined
- Come to think of it, Champions think like a champion.
“A champion is someone who gets up with they can’t,” said Jack Dempsey.
Let’s hope that applies to you.
When I’m having an especially tough day, I think of it as a race and I’d better have the endurance to get through it. Somehow the endurance will surface because I don’t want to feel I’ve been beaten.
Champions have the endurance.
Champions take responsibility. Billy Jean King said, “When the ball is coming over the net, you can be sure I want the ball.”
You can learn alot from watching the experts, whether you’re interested in sports, the arts, whatever.
One thing they all have in common is the Same mind set – want to win, they want to be the best, not the runner up, but the best
Very important thing to consider. I’ve seen very talented fail because deep down afraid of winning
Winning comes with responsibility. Champions rise to that responsibility.
Search yourself to make sure you’re ready and capable. If you’re not, do something about it.
It’s an important element of success.
The Energizer Bonnie’s closing thoughts: I hope you found Donald’s thoughts affirming and inspiring.
In the past, when I’d read a list like the one Donald crafted about champions, I would quickly and easily get caught up in comparing myself to the list and, of course, as the list describes the perfect… in this case the perfect champion, I’d focus on where I didn’t measure up. And there I’d go, energy and emotions swirling down a negative, self-defeating rabbit hole.
Now I catch myself before I fall too far! I STOP, breathe, relax and remember…
Life is a journey. So is success. Be nice to yourself. Treat yourself lovingly, gently, and with respect. We are all human beings always evolving, becoming, actualizing our fullest potential.
So enjoy your journey toward becoming a champion YOU
Tags: Become an Expert, Strategies for Success
December 23rd, 2009
I’d venture a guess that whether our clients are conscious of it or not, what they really want, what they’re looking for, and what they hope we can provide, or more accurately, facilitate in them is TRANSFORMATION.
So I’d like to ask you, “What leads to transformation: more information or more interaction?”
Because I know you’re a wise coach or consultant, I know you said “Interaction,” right? You want to become known as the expert whose interaction lead to breakthroughs and transformations, don’t you?
Then why are so many coaches doing free teleseminars that only offer more information?
This is a wake-up call. While many of the new things that available to us are positive tools, techniques, and strategies, one approach to how we coaches used to get prospects to know, like, and trust us was through interaction.
Remember those wonderful teleclasses that were a combination of information and interaction?
I know I want to experience someone leading a lively discussion or leading an individual through a breakthrough to transformation before I’m going to pay them big bucks for a course that promises to do that. How about you?
Yet every time I download email I get one or more opportunities to get more information. Sometimes it’s in the form of an e-book, sometimes an audio, sometimes a video. It may be a webinar or a teleseminar (talking heads only these days – no interaction please – it may reduce the quality of the recording, you know.) Sometimes the information is right there in the email.
I don’t know about you. I know more than enough to accomplish everything on my project and my task lists. And anything I don’t know, I can find out by picking up the phone, sending an email or an email blast to my own network, or getting on Google. And I’ll bet the same is true for your prospects and clients, too.
What I do want and need is more interaction.
I want to talk about my ideas and hear about yours. I want to commit to you what I’ll do today or this week and I want you to feel free to do the same. I want support and encouragement when I’m facing a challenge, sorting out what I believe from what I was taught to believe, and especially when a light is dawning within about a pattern of thinking, feeling, and/or behaving that’s limiting my joy, my inner peace, and my success. And I offer you the same.
I want interaction because interaction leads to collaboration.
More important, I want interaction because interaction leads to transformation.
I believe with continued transformation, I create more inner peace, love and joy. I create energy and momentum. I create space for being more creative and innovative.
Truth be told, through interaction, I can admit to a trusted friend or adviser that my quest for more information is in part fueled by my fears and insecurities. In part, it’s fueled by my hopes that in this next offer I’ll find the key that shuts of my negative self-talk and delivers that missing piece so I can quickly, easily, yes, and finally achieve the success I dream of and work toward.
I sure wish more information could do all that for me. Yet I’ve gone down that path enough times to know it’s a delay, a detour, maybe even a dead end. Still I know more information isn’t the key to my success. So during my interaction, I can agree to gently and lovingly set aside my quest for the holy grail and spend the time and energy I’ve freed up to do something that will contribute to my joyfully making progress on my journey toward success.
Now, from my new perspective, the information I already have within or is already at my fingertips may become useful. I can see it in a new light, use it in a new way. If I need something new, I’ve got the juice, the motivation to find, experience, and integrate and apply it.
So, if you’re in information overload and you are looking for relief, do an experiment, take a risk, and delete all your new emails offering you, promising you your missing keys. Take that time to tackle the project or task that’s been standing in your way blocking your progress. Take that time to be still and connect with your Source, or to exercise, or to spend quality time interacting with that someone in your life who is there for you and you for them, that you might move beyond information into transformation. The treasures that await you will delight you.
And who knows, you may serendipitously pick up a gem of information or two along the way. Happy journeying!
P.S. I hope you find this blog post isn’t just another bit of information. I hope it inspires you to interact with someone close to you, or to interact with your prospects and clients instead of ‘just’ offering the more information.
And if you’d like to participate in some juicy interaction, I encourage you to join Christine Laureano and myself on Wednesday, December 23, 2009, at 12 noon Eastern. I’ll be her guest on her Internet radio show, Coach in the Moment. You can listen at www.blogtalkradio.com/Coach-in-the-Moment or on your phone at (347) 215-8095. That’s the same number you’ll dial to talk with Christine and me. I hope you’ll join us.
Guess what we’ll be talking about? You got it. Does Information vs. Interaction Lead to True Transformation?
If you miss the call, come back here. I’ll post a link to the recording in a few days, so ‘ya all come back now.’
To your ever-expanding Joy and Success,
The Energizer Bonnie
Tags: Become an Expert, Develop Your Audience, Marketing for Consultants, Marketing for Professionals
December 21st, 2009
My buddy Jim is a member of the First Collaborative Credibility Cluster, the very same CCC I’m in, the very same one that’s one of many brainchildren of Russell Cox, who’s… you guest it, another member of CCC#1!
Jim wrote a post at Community and Business on the CCC’s shared community website. Jim’s got a great sense of humor and he loves puns. In this post he’s asked, “What is the Web 2.0 Refrigerator Magnet?”
Great question, Jim. And I’ve got an answer for you…
Ah, Jim, there will always be a place in the world for ‘old fashion’ marketing! The answer to becoming known as an expert in your field or an authority in your niche is not an either/or, yes/no answer. It’s “Yes, and…” You want what I call a “HI-5 Marketing Message.” Imagine you could ‘Hi-5″ all your ideal prospects and clients in all your communications with them. Imagine you could deliver a message that’s Heart-Inspired, Integrated, interactive, Internet and Information-based.
How does HI-5 messaging relate to Web 2.0? For Jim’s post, the key word in the explanation of what a HI-5 message is Integrated. An integrated message platform weaves together traditional media channels with ‘old’ Web 1.0 tools, techniquest, technologies, and winning strategies with the new Web 2.0 and the coming Web 3.0 ones.
I want to get back to answering the question Jim asked in his post: “What is the Web 2.0 equivilant of the refergerator magnet?”
Hey, I think this is a great question to ask the LinkedIn community. We’ll get great ideas. And we’ll be building the web of links we’re weaving in Web 2.0.
By the way, in the spirit of taking a HI-5 message to the next level, I’d trade my refrigerator magnet in for:
- a bumper sticker with a URL that’s easy to read from the car behind
- a series of Tweets and re-tweets
- a conversation in Facebook or in your vibrant online community
- a continued asynchronous dialog among members of our CCC and anyone else who wants to participate
- a banner ad on your site and those of your strategic alliance partners and raving fans
- a real time conversation…
- on the phone, of course, as we live thousands of miles apart.
- We’ll record our conversation so we can turn it into
- a podcast which we’ll submit to podcast directories so anyone can find it and listen to at their convenience.
- an audio on each of our websites and our community groupsites.
- We’ll also transcribe the audio track and turn it into an article, a blog post, an e-book or e-course.
- a YouTube video of two or more someones who looks like a present day average Joe or Jane. In fact, they’re wearing T-shirts with the refrig magnet’s message on the front and back, with logos, of course.
- First this person goes to their mailbox to get and open the envelope with a refrigerator magnet inside, then
- Then he walks to their refrig where they place the magnet.
- Then she walks to their computer and looks at the banner ad, the blog post, and clicks on the audio play button to listen to the conversation.
- Then they walk to their car, T-shirts clearly visible and read-able, they get into the car, and as the car drives away with them waving, the camera zooms in to focus on the bumper sticker.
- What’s the bumper sticker say? You guessed it. The same message that’s on the magnet!
So, all of the above are my suggestions for the Web 2.0 equivalent of refrigerator magnets.
What are your ideas?
And what about your suggestions for what would appear on those magnets, bumper stickers, T-shirts, titles, and such?
Here are a few of mine:
“Want to make more money? HI-5 your audience.” www.MarketingToYOURworld.com
“Want to grow your business? Trade your refrigerator magnet in for a bumper sticker.” www.MarketingToYOURworld.com
What’s your HI-5 marketing message? Share it here and you’re building your audience. in Web 2.0. In fact, you’ve made your Web 2.0 refrigerator magnet. Now pass it on wherever you’re communicating with YOUR ideal clients and prospects.
“Whether you’re doing business around the corner or around the globe, take YOUR message to YOUR World!” www.MarketingToYOURworld.com
Tags: Develop Your Audience, Hi 5 Marketing message, Information Marketing, Internet Marketing, Web 2.0
December 21st, 2009
It’s time to take action. Securing your website(s) and blogsite(s) is a good precaution.This is is the type of thing I hear myself saying, “I’m such a little player (no matter how big I really am…) Why would someone choose my site?
Several months ago, my blogsite (worth reading, I might add) had been spammed many times over. I installed an akismet and the problem went away.
So I can no longer think, “This can’t happen to me.”
That’s why I’m going to follow the suggestions Michelle Shaeffer made in her blog post entitled Seven Steps to Secure WordPress.
I suggest you do the same.
Better to be safe than sorry, don’t you think?
P.S. Michelle’s suggestions apply to WordPress blogs. You’ll need to do additional research to find out what to do to protect other blogsites and websites. Or contact your webmaster. If you don’t have one, and you’re not a techie, I’d be glad to share mine. His name is Rick and you can reach him at rich@wwwebfx.com. He’s excellent, he’s quick, he’s priced to delight your pocketbook, and he’s valuable t o have on you team. Take it from me!
P.P.S. I like to know why I’m doing what I’m doing… That’s why I asked Michelle about why people would even want to hack our sites. At her post you’ll find her answers. I guess it takes all kinds to make the world go ’round.
Tags: Strategies for Success
December 19th, 2009
I’ve been studying and practicing all this metaphysical, “new age” stuff… actually you can trace its origins way, way back in time… about
- Put your attention on your intention
- Keep your eyes on the prize
- You get what you focus on whether it’s what you want or what you don’t want
- Whether you think you can or you think you can’t, you’re right
- Ask for what you want, the Universe does answer. It’s our job to align with the vibration of what we’ve asekd for – so in advance of receiving what you’ve asked for, practice an Attitude of Gratitude.
- The Law of Attraction is as powerful and real as the Law of Attraction
The list goes on and on…
In today’s blog, Different Kinds of Work, Seth makes a great point…
My interpretation and the thing I’m practicing so I’ve got the time, energy and mental space to do all of the above… I’m eliminating complaining, blaming, shaming, and guilting (if there is such a word) from my thought and speech. I’m telling happy, healthy stories about what I want instead of scary stories about what I don’t want.
Honestly, right now that means I’m interrupting the old pattern and replacing them with the new ones. It’s true… practice, practice, practice makes permanent… and I want this new pattern to become my default habit as quickly as I can … I’m happier, I’m getting more done and it’s better work, I’m just plain enjoying my life more…
I invite you to join me. I promise, the benefits and results and the way you’ll feel as you tell happy, healthy stories, and joyfully do what needs to be done on your journey to your own success ~ they’re all worth the effort… and so are you!
Tags: Seth Godin, Strategies for Success
December 18th, 2009
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