Let Others Know About Your Gift & How You Can Help Them ~ It’s Your Moral Obligation

August 10th, 2009

Professionals I know are passionate about sharing our gifts, strengths, and talents ~ our knowledge, wisdom, and expertise ~ with those who have a problem they are looking to solve. You, too, right?

Here’s the thing… if you aren’t sharing your message with YOUR World, with the world, these people who need your help can’t find you. That’s why Suzanne and I are both passionate about helping you Shatter YOUR Marketing Resistance.

Suzanne does such a good job of expressing my thoughts that when I received the following article in her e-newsletter, I asked her permission to reprint it here for you. 

It’s a Gift, Not a Job!

By Suzanne Evans, Helping Professional Expert

As a solo professional building your practice and reaching the right people, discovering your gift and embracing is not something you do. It is not your profession or your title. It is your gift.

When you leverage your unique gift and embrace your inner helping guru you will move past any fears about marketing in ways that feel uncomfortable for you, and into authentic marketing that naturally attracts your ideal clients and builds your business.

One of the concepts I teach is that marketing is a moral obligation. When I tell people this they kind of scratch their heads and say, “Marketing is a moral obligation?”

It really is if you get clear about two things – what your gift is and who needs you most. If you don’t market to that group of people and share what you have available, your gift, how you can help them? If you don’t share your gift that will benefit your ideal clients, help them solve problems, grow, and be successful, you are really not fulfilling your moral obligation.

We’re all given a gift for a reason and it is about what you do with that gift, or embracing that inner helping guru that is essential.

And making a good living at sharing your gift is also a moral obligation, because it allows you to pay your bills and have a lifestyle that empowers you to continue teaching and benefiting more and more people. Remember that concept the next time you’re feeling unsure about stating your rates, raising your rates, or setting your payment policies.

I would very seriously doubt that there are many people in the coaching world that don’t already know what that is for them – what that special gift or talent is. To embrace it is to agree to put it at the forefront of your message and share it with others so that you can really make a difference.
HOMEWORK

TRY THIS OVER THE NEXT WEEK!
Think about how your gift has changed the lives of those you share it with. I’m sure you have clients who tell you everyday how much you’ve helped them. Take time this week to reassess this value you’re sharing and consider, is now the time to think about changing your rates?

Take action on your homework – it will help! Let me know how you did! Email me suzanne@helpmorepeople.com.

Tags: Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome

Entry Filed under: Information Marketing, Marketing Resistance Syndrome, Professionals, Shatter Your Marketing Resistance, Uncategorized