If Your Clients Want Transformation, Are You Offering More Information or More Interaction?

December 21st, 2009

I’d venture a guess that whether our clients are conscious of it or not, what they really want, what they’re looking for, and what they hope we can provide, or more accurately, facilitate in them is TRANSFORMATION.

So I’d like to ask you, “What leads to transformation: more information or more interaction?”

Because I know you’re a wise coach or consultant, I know you said “Interaction,” right? You want to become known as the expert whose interaction lead to breakthroughs and transformations, don’t you?

Then why are so many coaches doing free teleseminars that only offer more information?

This is a wake-up call. While many of the new things that available to us are positive tools, techniques, and strategies, one approach to how we coaches used to get prospects to know, like, and trust us was through interaction.

Remember those wonderful teleclasses that were a combination of information and interaction?

I know I want to experience someone leading a lively discussion or leading an individual through a breakthrough to transformation before I’m going to pay them big bucks for a course that promises to do that. How about you?

Yet every time I download email I get one or more opportunities to get more information. Sometimes it’s in the form of an e-book, sometimes an audio, sometimes a video. It may be a webinar or a teleseminar (talking heads only these days – no interaction please – it may reduce the quality of the recording, you know.) Sometimes the information is right there in the email.

I don’t know about you. I know more than enough to accomplish everything on my project and my task lists. And anything I don’t know, I can find out by picking up the phone, sending an email or an email blast to my own network, or getting on Google. And I’ll bet the same is true for your prospects and clients, too.

What I do want and need is more interaction. 

I want to talk about my ideas and hear about yours. I want to commit to you what I’ll do today or this week and I want you to feel free to do the same. I want support and encouragement when I’m facing a challenge, sorting out what I believe from what I was taught to believe, and especially when a light is dawning within about a pattern of thinking, feeling, and/or behaving that’s limiting my joy, my inner peace, and my success. And I offer you the same.

I want interaction because interaction leads to collaboration.

More important, I want interaction because interaction leads to transformation.

I believe with continued transformation, I create more inner peace, love and joy. I create energy and momentum. I create space for being more creative and innovative.

Truth be told, through interaction, I can admit to a trusted friend or adviser that my quest for more information is in part fueled by my fears and insecurities. In part, it’s fueled by my hopes that in this next offer I’ll find the key that shuts of my negative self-talk and delivers that missing piece so I can quickly, easily, yes, and finally achieve the success I dream of and work toward.

I sure wish more information could do all that for me. Yet I’ve gone down that path enough times to know it’s a delay, a detour, maybe even a dead end. Still I know more information isn’t the key to my success. So during my interaction, I can agree to gently and lovingly set aside my quest for the holy grail and spend the time and energy I’ve freed up to do something that will contribute to my joyfully making progress on my journey toward success.

Now, from my new perspective, the information I already have within or is already at my fingertips may become useful. I can see it in a new light, use it in a new way. If I need something new, I’ve got the juice, the motivation to find, experience, and integrate and apply it.

So, if you’re in information overload and you are looking for relief, do an experiment, take a risk, and delete all your new emails offering you, promising you your missing keys. Take that time to tackle the project or task that’s been standing in your way blocking your progress. Take that time to be still and connect with your Source, or to exercise, or to spend quality time interacting with that someone in your life who is there for you and you for them, that you might move beyond information into transformation. The treasures that await you will delight you.

And who knows, you may serendipitously pick up a gem of information or two along the way. Happy journeying!

P.S. I hope you find this blog post isn’t just another bit of information. I hope it inspires you to interact with someone close to you, or to interact with your prospects and clients instead of ‘just’ offering the more information.

And if you’d like to participate in some juicy interaction, I encourage you to join Christine Laureano and myself on Wednesday, December 23, 2009, at 12 noon Eastern. I’ll be her guest on her Internet radio show, Coach in the Moment. You can listen at www.blogtalkradio.com/Coach-in-the-Moment or on your phone at (347) 215-8095. That’s the same number you’ll dial to talk with Christine and me. I hope you’ll join us.

Guess what we’ll be talking about? You got it. Does Information vs. Interaction Lead to True Transformation?

If you miss the call, come back here. I’ll post a link to the recording in a few days, so ‘ya all come back now.’

To your ever-expanding Joy and Success,

The Energizer Bonnie

Tags: Become an Expert, Develop Your Audience, Marketing for Consultants, Marketing for Professionals

Entry Filed under: Become known as an expert, Marketing for Consultants, Marketing for Experts, Marketing for Professionals, Social networking, Strategies for Success