How Sharing Your Expertise Via Inbound Messages & Media is Important to Your Success ~ No Excuses!

June 6th, 2009

I’ve been thinking about the subject of this post for a long time.

I just read a great article in a great newsletter by Maria Marsala, CEO of Elevating Your Business, and am finally inspired to the point of taking action… ah, this comment of mine perfectly ties my post to the topic of her newsletter’s article So What’s Holding You Back? Which Excuse Is it?

I’m going to “Just Do IT!

When I evaluate someone’s mixed media tapestry, one of the things I look for is a dynamic balance between inbound and outbound messages.

An outbound message is one you send out to members of YOUR World who have granted you permission to connect with them. In other words, an outbound communication is one you send to your list, like an email, a newsletter, or an ezine.

An inbound message is one you put out into The World for anybody to find if they’re interested in andlooking for what you’re sharing. When people see or hear your message, they come into YOUR World to find out more. For example, advertising is inbound, as are all links to your website. Blogs, articles, and podcasts that are well designed for SEM (Search Engine Marketing) and are posted to online directories area also inbound messages. People search for what they want and if what you’re offering shows up high enough on their search, they’re inbound to learn more.

So what does this have to do with Maria’s article on excuses?

I really liked her article and her newsletter. Great value throughout the newsletter ~ otherwise I wouldn’t have known that Wayne Dyer has a new show on PBS ~~~ Thank you, Maria ~~~

“Did you see the latest Wayne Dyer PBS (Public Broadcasting Station) Special? It’s called “Excuses Begone” It is excellent, just what I needed to hear. Before you watch it take out a pad because I’m sure you’ll want to take notes. Click here to find Excuses Begone on your local station.”

I appreciated her honesty, transparency, and authenticity:

“The show was just what I needed right now as I go through some trying times. The show helped me realize that a good deal of my trying times is due to the fact that I’ve gone back to living my excuses. The last time I was in this space, I wrote an article about excuses myself.

“It’s this week’s tip. May it help you as much as it did me.

Stay positive and be confident,

Maria”

And I appreciated the article which I copied below.

Here’s the thing ~~~ I had to copy and paste all of the above into my blog post instead of simply copying and pasting the link to where I found the article.

This would have saved me time ~ copying a link takes way less time than copying and pasting all this content.

And, from Maria’s perspective, she would have created a powerful inbound message for others to find.

And here’s the good thing ~ because the newsletter is a private, outbound media, search engines don’t find and catalog it to offer in future search results. That means even though Maria has included the exact same content in two places, the search engines don’t consider it double content. Double content is when you post the exact same content on several different websites.And that’s good because you get penalized for having double content on the web.

So, the point of this part of today’s blog post is: If you have valuable information whether in the form of a tip, an article, or a link to another valuable resource (yours or someone else’s,) share it with people on your list AND with the rest of us out here in The World who might want to become part of YOUR World.

In other words, yes, include the info in your newsletter AND put it out into cyberspace for others who are hungry and searching for you and your expertise.

It’s a win for everyone. We who are looking for get what we need. And you get to be well seen and well heard so you can be well paid. And aren’t those both great reasons we’re here sharing our messages.

So, share your expertise every way you can.  

No excuses! Just Do IT!

Thank you, Maria, for motivating me to write this post and for your valuable article.

And now, Maria’s article  ~~~>

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So What’s Holding You Back? Which Excuse Is it?

Summary: Want to be happier? Start to remove all the excuses you use… and gain more time and energy too!

I’m not sure what the history of “excuses” is, except to know that a majority of the time excuses equal some sort of self-dishonestly.

They’re part of what we thought we “should do” vs. being a “must do”! Excuses come from us not being able to take our own “no’s”. They’re what we say to people so that we “don’t hurt their feelings”. Excuses are what we say so that others don’t hurt us. Excuses are part of what we’re tolerating in our life (that which draws out our energy and squashes it)!

Excuses come back to haunt us unless we look at them as gifts from clients or friends or even ourselves. Have you ever received an excuse for “something” and thought — Is that person kidding with that excuse? Why didn’t they just say NO? OH! … I am doing the same thing to “so and so”.

Say NO!!! Sometimes saying “NO” to someone means saying “YES” to someone even more important — YOU!

What can you do when you give someone a “no” that they don’t accept? Take the time to think about what type of answers you can give and things you can do to protect your boundaries so that you can raise your standards. Check out these Top Ten Lists about boundaries. They are just wonderful! “Things to say pleasantly when people attempt to invade your boundaries” by Coach Diana Robinson, Ph.D. www.topten.org/public/BG/BG1.html and another wonderful Top Ten by Coach Dennis Tesdell www.topten.org/public/BN/BN1.html

Integrity Lesson
This month, write down all the excuses you hear yourself giving others and giving yourself. Look for the patterns. Are you not setting boundaries? Are you setting boundaries and the person isn’t listening? Are you setting boundaries and you’re not enforcing those boundaries? Or what other patterns do you see.

And remember: Yes, No and Maybe are all complete sentences.

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© 2009 Maria Marsala is a Strategic Business Advisor, Speaker, Author and former Wall Street Trader. She supports and teaches high-achieving, big thinking business women to expand their businesses strategically and get results — faster. See where your business is leaking profits. Take our Business Check up today at www.ElevatingYourBusiness.com

Tags: Email marketing, Information Marketing, Marketing for Professionals, Strategies for Success

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