Human beings need to connect, to communicate, and to collaborate to survive and thrive.
I’m a member of many communities, some geographically based, some virtual. One community, Web 2.0 Community and Business, is a community about community, aren’t we?! We’re a virtual community of like-minded people who are committed to developing and learning how to create and thrive in a virtual community. And to collaborate, co-create, and thrive we need accountability and commitment.
Today I got an email from one of my local colleagues, David Brown. He’s a coach and an alumni of IBI / CEO Space. That means he’s part of our tribe…
He sees “community as being the structure that creates a sense of belonging. A space that taps into peopleʼs longing, imagination and possibility. A space that calls people to organize around something larger than who they are or what they can envision individually. A space from which completely new futures can emerge.
In a workshop he attended, the host, Peter Block, spoke of a statue of a man, blindfolded, hammering himself into shape, forming himself from the inside out. That image was shared in the context of what is the purpose of a community: to rediscover its capacity and its gifts, and create from there.
David goes on to say “I also have a vision. I see an organizational culture that is a community of peers where communication flows freely and there is a natural sense of ownership, pride, cooperation and support, like in a well run healthy family business. We care, we listen and we help each other out, because our primary concern is for the well-being of the whole. Complaints become requests and promises are our word.”
If you like what you’ve read so far, click on this link and read Summary of the Six Conversations that Build Accountability and Commitment.
This is a core conversation I’d like to have with YOU!
What’s your vision of community and how do you see us moving toward healthy, happy, whole communities of healthy, happy, whole members who come together to collaborate and co-create a world, our world, in which we can be all we can be and do it together in the spirit of honoring and connecting with the spirit in each of us.
Thanks for reading, I’d really love to hear from you!
The Energizer Bonnie
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Bonnie Dubrow
Web 2.0 Expert : Blog ~ Expert’s Page ~ Expert’s Resource
Website : Marketing to YOUR World
Tags: Effective Communicating, Web 2.0
January 22nd, 2010
My buddy Jim is a member of the First Collaborative Credibility Cluster, the very same CCC I’m in, the very same one that’s one of many brainchildren of Russell Cox, who’s… you guest it, another member of CCC#1!
Jim wrote a post at Community and Business on the CCC’s shared community website. Jim’s got a great sense of humor and he loves puns. In this post he’s asked, “What is the Web 2.0 Refrigerator Magnet?”
Great question, Jim. And I’ve got an answer for you…
Ah, Jim, there will always be a place in the world for ‘old fashion’ marketing! The answer to becoming known as an expert in your field or an authority in your niche is not an either/or, yes/no answer. It’s “Yes, and…” You want what I call a “HI-5 Marketing Message.” Imagine you could ‘Hi-5″ all your ideal prospects and clients in all your communications with them. Imagine you could deliver a message that’s Heart-Inspired, Integrated, interactive, Internet and Information-based.
How does HI-5 messaging relate to Web 2.0? For Jim’s post, the key word in the explanation of what a HI-5 message is Integrated. An integrated message platform weaves together traditional media channels with ‘old’ Web 1.0 tools, techniquest, technologies, and winning strategies with the new Web 2.0 and the coming Web 3.0 ones.
I want to get back to answering the question Jim asked in his post: “What is the Web 2.0 equivilant of the refergerator magnet?”
Hey, I think this is a great question to ask the LinkedIn community. We’ll get great ideas. And we’ll be building the web of links we’re weaving in Web 2.0.
By the way, in the spirit of taking a HI-5 message to the next level, I’d trade my refrigerator magnet in for:
- a bumper sticker with a URL that’s easy to read from the car behind
- a series of Tweets and re-tweets
- a conversation in Facebook or in your vibrant online community
- a continued asynchronous dialog among members of our CCC and anyone else who wants to participate
- a banner ad on your site and those of your strategic alliance partners and raving fans
- a real time conversation…
- on the phone, of course, as we live thousands of miles apart.
- We’ll record our conversation so we can turn it into
- a podcast which we’ll submit to podcast directories so anyone can find it and listen to at their convenience.
- an audio on each of our websites and our community groupsites.
- We’ll also transcribe the audio track and turn it into an article, a blog post, an e-book or e-course.
- a YouTube video of two or more someones who looks like a present day average Joe or Jane. In fact, they’re wearing T-shirts with the refrig magnet’s message on the front and back, with logos, of course.
- First this person goes to their mailbox to get and open the envelope with a refrigerator magnet inside, then
- Then he walks to their refrig where they place the magnet.
- Then she walks to their computer and looks at the banner ad, the blog post, and clicks on the audio play button to listen to the conversation.
- Then they walk to their car, T-shirts clearly visible and read-able, they get into the car, and as the car drives away with them waving, the camera zooms in to focus on the bumper sticker.
- What’s the bumper sticker say? You guessed it. The same message that’s on the magnet!
So, all of the above are my suggestions for the Web 2.0 equivalent of refrigerator magnets.
What are your ideas?
And what about your suggestions for what would appear on those magnets, bumper stickers, T-shirts, titles, and such?
Here are a few of mine:
“Want to make more money? HI-5 your audience.” www.MarketingToYOURworld.com
“Want to grow your business? Trade your refrigerator magnet in for a bumper sticker.” www.MarketingToYOURworld.com
What’s your HI-5 marketing message? Share it here and you’re building your audience. in Web 2.0. In fact, you’ve made your Web 2.0 refrigerator magnet. Now pass it on wherever you’re communicating with YOUR ideal clients and prospects.
“Whether you’re doing business around the corner or around the globe, take YOUR message to YOUR World!” www.MarketingToYOURworld.com
Tags: Develop Your Audience, Hi 5 Marketing message, Information Marketing, Internet Marketing, Web 2.0
December 21st, 2009
