Make More Money Doing What You’re Already Doing?

April 28th, 2010

Do you want to make more money doing what you’re already doing? Do you want to serve more people doing what you love?

Do you want to love the life you’re living?

One way to achieve all this and more is to be known as an authority in your niche. Here’s the direction I recommend you go to be well seen and well heard so you can be well known and well paid.

You need to be a VIP with VIP ~ a Very Important Professional with Valuable Intellectual Property, AKA Valuable Information Products.

“Why this path?” you may be wondering. 

Because once your expertise is out of your head and in physical and digital form, you can contribute it to the world. That way it can generate leads and income.

Content may be king. The question is what content? Before we can create content that others will find valuable, we need to know who those others are who we want to attract and serve. 

We may need to create and share clear, concise, and compelling messages and to know where to put them so they can be easily found by those looking for us. Before we can we write messages that leave a trail of breadcrumbs that lead to our door, we need to know who we want to talk to, who we want to attract, who we want to serve. 

So start by building a strong foundation. Here are a few questions I suggest you answer. 

Who are our ideal clients? Think of 3 categories:

• ones we love to work with (our passion) and who love to work with us (their passion)
• ones we’re expert at helping (our expertise)
• ones with whom we make the most money (income)

What problem(s) do they have that you solve for them or help them solve? 

How do you do that? 

What results do they get when they work with us and how do they benefit from those results? 

What makes us, what we do and how we do it unique so people would be crazy to work with anyone else?

In the coming weeks I’ll be blogging more about what you can do to be a VIP with VIP. I’ll be offering tips, tools, techniques, and strategies you can use. I’ll be creating Success Activities you can do quickly and easily. And I’ll be offering programs to help you get unstuck, overcome Marketing Resistance Syndrome, and take the next steps that help you take yourself, your business, and your life where you want to go. 

And remember, if it’s got to get done, let me help you make it fun!

Fun is a prerequisite to excellence.

Play is the behavior of enlightenment.

P.S. If you want to be known as an authority in your niche, join Mari-Lynn Harris and myself every Wednesday 2-3 pm est on BlitzTime. It’s the coolest place to meet like-minded people. We gather on the phone to network, build relationships, and learn how to do what it takes to become well seen and well heard so you can be well paid. Click on this link. You’ll land on our event’s page. You’re in the place to register for one or more calls for ”How to Be an Authority in YOUR Niche.” Your first 2 calls are free! Try it. You’ll like it!

Tags: Become an Expert, BlitzTime, Develop Your Audience, Effective Communicating, Independent Service Professionals, Information Marketing, Marketing for Professionals, Marketing Resistance Syndrome, Strategies for Success, Take your business to the next level, VIP with VIP

Entry Filed under: BlitzTime, Business development, Effective Communicating, Independent Service Professionals, Information Products, Marketing Resistance Syndrome, Marketing for Consultants, Marketing for Experts, Marketing for Professionals, Professionals, Small Business Success, Strategies for Success, VIP with VIP