“You’re building relationship. You’re helping them get to know, like, and trust you, so when they’re ready to buy, you’re who they want to do business with.”

Being other centered is a way I like to think of it and Pat in recent posts on the book the go-giver echoed that. You can read the last of the 5 post series at http://tinyurl.com/OtherCentered

And don’t forget to be a little punny and have fun:
The primary responsibility for a child’s education is apparent #pun